# How Fit Center Cut No-Shows by 34% with SMS Reminders

> Learn how Branka Pihler from Fit Center used automated SMS reminders to dramatically reduce no-shows and increase revenue.

Canonical: https://www.etisia.com/gb/blog/case-study-fit-center-success
Language: English (en-GB)
Author: Etisia Team
Published: 2024-11-18
Last updated: 2025-06-15

## The Challenge

Fit Center - a [beauty salon and spa](/gb/beauty-salon-sms-reminders) in central Slovenia - was facing a high no-show rate. Approximately a quarter of all bookings were not fulfilled, which cost the owner, Branka Pihler, a significant portion of her monthly revenue and caused unnecessary stress for the team.

## The Solution: Automated SMS Reminders with Etisia

Branka decided to implement the Etisia system, which automatically sends personalized SMS reminders and allows for easy one-click appointment cancellation.

## Quick Setup Process

The setup took under a minute and included:

* Connecting Google Calendar with Etisia
* **Template Selection:** Professional SMS texts in Slovenian, adapted to the brand's tone of voice
* **Reminder Timing:** 24 hours and 2 hours before each appointment
* **Cancellation Link:** Embedded in every SMS for instant booking cancellation

## Results After the First 30 Days

* A **34% reduction in no-shows** (from 25% to 16.5%).
* **8 additional appointments** fulfilled per month.
* A **15% improvement in punctuality** for existing clients.
* **Improved client experience** due to timely, friendly reminders.

## Financial Impact

| Metric                     | Before Implementation | After Implementation       |
| -------------------------- | --------------------- | -------------------------- |
| Average Appointment Value  | $120                  | $120                       |
| Additional Monthly Revenue | \-                    | ≈ $960                     |
| Additional Annual Revenue  | \-                    | ≈ $11,520                  |
| Return on Investment (ROI) | \-                    | ≈ 3,100% in the first year |

## Key Success Factors

* **Personalization:** The tone and text of the SMS messages were aligned with the salon's brand identity
* **Optimal Timing:** Messages were sent at times when clients were most likely to read them
* **One-Click Cancellation:** Fewer last-minute cancellations led to better schedule organization
* **Consistency:** Reminders were sent to all clients, not just new ones

## Lessons Learned for Other Salons

* Automated reminders are more reliable than manual phone calls
* SMS is usually read much sooner than email
* An easy cancellation process reduces, not increases, the number of cancellations
* Regular, professional communication builds trust and client loyalty

## Long-term Benefits

Six months after implementation, Fit Center continues to see benefits:

* The no-show rate has remained consistently below 15%
* Improved client relationships and less tension within the team
* More effective scheduling without "gaps" in the calendar

> "With Etisia, we have drastically reduced missed and lost appointments. There's less stress, more revenue, and the application is simple and worth every cent!"
> 
> \- Branka Pihler, Owner of Fit Center 

## Conclusion

The minimal investment of time and money in automated SMS reminders paid off for Fit Center within the first month. If you are also struggling with no-shows, consider a similar solution-your team (and your balance sheet) will thank you.

**Want to set this up yourself?** Learn [how to achieve 95% appointment attendance](/gb/blog/secret-to-95-percent-appointment-attendance-google-calendar-sms-reminders) with our step-by-step guide, or use our [Google Calendar SMS setup guide](/google-calendar/how-to-add-sms-reminders).