She Booked a 90-Minute Facial. You Prepped Products. She Cancelled

No. Etisia syncs with Google Calendar—where your appointments already live. Clients book via website, Mindbody, phone, or anywhere else. Appointment hits your calendar. Etisia sends SMS automatically. One-minute setup.

Etisia alerts your front desk instantly. You text back available slots, confirm the new time, and immediately reach out to your waitlist to fill the cancelled room. This real-time loop prevents both the lost revenue and the product waste.

Yes. Facial reminders can emphasize prep ("arrive with clean skin"), lash reminders can mention the transformation, waxing reminders can note timing importance. Etisia templates by service type—set once, unlimited automatic messages.

Always. "Your facial with Sarah" builds relationship and loyalty. Clients choose estheticians. The personal touch increases show-up rates and rebooking frequency. Etisia pulls names automatically from your calendar.

Absolutely. Send SMS at the 4-6 week mark (optimal rebook timing for facials/lashes): "It's time for your next treatment!" with a booking link. Clients are 50% more likely to rebook via SMS than email. You can also offer SMS-exclusive discounts to drive urgency.

Send a message 2-3 days before: "Arrive with clean, makeup-free skin. Avoid actives (retinol, vitamin C) 48 hours before your facial for best results." Clients arrive better prepared, treatments run faster, results improve, reviews increase.

Yes. After treatment: "How was your facial? Any products Sarah should recommend for your next visit? Reply or leave a full review: [link]" Clients are 5x more likely to respond to SMS feedback than email surveys. You get actionable insights instantly.

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.