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You prepped the analysis. Built the model. They rescheduled again.

Etisia adds SMS reminders, one-tap cancellations, and review follow-up to the Google Calendar workflow you already use.

No credit card required. Free SMS included.

Works with Google Calendar Setup takes about 60 seconds One-tap cancellation built in

See how it works

Google Calendar
TODAY
16
TOMORROW
17
09:00
Lisa Miller (SMS sent ✅)
10:00
Eva Davis (SMS sent ✅)
11:00
12:00
Jane Smith (SMS sent ✅)
13:00
14:00
Anna Taylor (SMS ready ✅)
Click
15:00
16:00
(555) 987-6543 (SMS sent ✅)
14:02
SG
Strategic Growth PartnersToday, 14:02

The Real Cost of Missed Consulting Sessions

Successful consultants schedule 8–15 billable sessions per week: discovery calls, strategy reviews, quarterly business reviews, implementation workshops. Industry data shows 8–12% no-show rates for consulting sessions, with executives habitually over-committing across calendars. When a $2,000–$5,000 consulting block is no-showed, that revenue is lost entirely. Unlike medical appointments where another client fills the slot, a missing executive means the entire consulting block—and the preparation, modeling, competitive research, and strategic analysis prepared in advance—is completely unbilled. A consultant preparing a 2-hour strategy session invests 6–10 hours in research, financial modeling, and presentation creation. A no-show means $1,200–$5,000 in unbilled preparation work.

Consulting Industry Benchmarks & Gartner Research

No-Show Rate

8–12% no-show rate for strategy sessions and discovery calls

Revenue Impact

$1,500–$8,000 per week in lost consulting revenue

The impact scales rapidly across a consulting practice. A consultant charging $150–$400/session, running 12 sessions per week with an 8–12% no-show rate, loses 1–2 sessions weekly. That's $1,500–$8,000 weekly in lost consulting revenue, or $78,000–$416,000 annually. More damaging: a missed discovery call interrupts the entire sales cycle. The prospect loses urgency. Competitors swoop in. The engagement momentum dies. Recurring no-shows also damage client relationships and reduce renewal rates. Executives miss sessions because they're distracted—calendar invites are auto-declined, emails go unread, and meetings slip their mind. SMS reminders achieve 98% open rates and create a moment of re-commitment that email cannot. Recovery studies show SMS reduces no-shows by 50–70%, translating to $39,000–$291,000 in annual revenue recovery.

SMS appointment reminder statistics showing 99% open rates and 90% no-show reduction

Why SMS Dominates for Executive Client Engagement

Executive inboxes are overwhelmed; SMS cuts through with 98% open rates. C-level professionals receive 300+ emails daily: board materials, client updates, internal communications, vendor pitches. A calendar invite gets buried or auto-declined. A reminder email is skipped. A text message on their phone—where they're already active—registers immediately. "Your Q2 strategy session is tomorrow at 10am. I've prepared the market analysis" lands in their moment of attention and creates psychological commitment. No email-hunting. No calendar-checking. Just a concrete, immediate reminder.

Busy executives operate by default—say yes, then manage their calendar frantically. C-suite professionals habitually over-commit. They agree to meetings, add them to their calendar, and watch it fill up. At the last minute, they notice conflicts or reprioritize. An email reminder gets scrolled past. A calendar pop-up gets snoozed. But a text from a consultant saying "Quick reminder: our session is tomorrow at 10am" creates a moment of decision. They immediately text back "yes" or "need to reschedule." This tiny moment of SMS interaction is psychologically powerful—it's a two-way exchange, not a one-way email blast. That response transforms them from tentatively committed to actively confirmed.

SMS enables real-time pipeline velocity and engagement tracking. When Etisia sends a reminder, executives reply with confirmation, rescheduling requests, or follow-up questions instantly. You see responses in real-time and adjust your pipeline. A "need to reschedule" alerts you to move to the next prospect immediately instead of waiting until 10am when they ghost. A "yes" confirmation lets you focus prep time on executives who are actually engaged. This real-time feedback loop is critical for scaling—you're maximizing billable utilization and preventing wasted preparation time on tentative commitments.

How Etisia Works with Your Consulting Practice

Client Books Session

Executive schedules a strategy session through Calendly, your CRM (HubSpot, Pipedrive), or direct outreach. Session details, agenda topics, and engagement tier are logged.

Preparation & Analysis

Etisia confirms the session is locked. You prepare market analysis, competitive intelligence, financial models, and custom frameworks specific to the client's goals.

Executive-Focused SMS Reminder

24–48 hours before, Etisia sends a concise, value-driven reminder: "Your Q2 strategy session is tomorrow at 10:00 AM. I've prepared the market analysis and 3 growth opportunities we discussed." This signals prepared value and triggers executive attention.

Real-Time Confirmation

When executives reply to confirm (or reschedule), you're notified immediately. No surprises at session time. Adjust prep focus or move to the next prospect.

Post-Session Momentum

Send action item summaries, next quarter deliverables, or follow-up booking links via SMS. Maintain engagement momentum and build the engagement roadmap.

One change. Completely different results.

See what happens when SMS reminders handle the follow-up for you.

Without SMS reminders
  • No SMS
  • 10% no-shows
  • Prep work wasted
  • Revenue blocks empty
  • $78–416K/year lost
With Etisia
  • Etisia SMS
  • 4–6% no-shows
  • Executives show up prepared
  • Engagement momentum builds
  • $39–291K/year recovered

Proven SMS Templates That Fill Empty Chairs

These are real templates used by businesses on Etisia. Hover to preview and click to copy.

Appointment Reminder

24 hours before

Hi Rebecca, your Q2 strategy session is TOMORROW at 10:00 AM. I've prepared the market analysis, competitive deep-dive, and financial modeling we discussed. Looking forward to moving your numbers. - Michael
Day-Before Nudge

24 hours before

Tomorrow 10am—strategy session with Michael. I've completed financial modeling and identified 3 expansion opportunities to discuss. Reply CONFIRM to lock it in.
Morning-Of Check-in

2 hours before

Rebecca, just a heads up: our call is in 2 hours (10am). I'm firing up the models now. Any last-minute docs you want to walk through?
Post-Visit Follow-Up

1 hour after

Excellent session, Rebecca. Your expansion plan is solid. Action items: (1) Send Q1 actuals by Friday, (2) I'll model 3 funding scenarios, (3) Deep-dive call next Wednesday.
Review Request

3 days after

Rebecca, I've completed the implementation roadmap and financial projections. Your funding strategy is locked. Let's confirm timeline in a quick call this week. Available Wednesday 3pm?
Rebooking Prompt

48 hours before follow-up

Your monthly QBR is in 2 days (April 5 at 2pm). I've run your KPI analysis and spotted 2 growth opportunities. This quarter's numbers are strong.
Seasonal Campaign

Triggered by seasonal planning windows

H1 planning window closing. If you want to lock in H2 strategic work before calendars fill, let's book a planning call this month. Available next Thursday or Friday?

How much is an empty chair costing you?

Your average appointment

~3 no-shows per week

That's

$0

walking out your door every year.

Per month

$0

Per week

$0

Wasted hours/year

0 hrs

Etisia brings them back.

SMS reminders recover up to 90% of no-shows.

Annual savings

$0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

No credit card required · 3-day free trial · Free SMS included

Your reviews on autopilot

After every appointment, Etisia automatically asks happy clients to leave a Google review. See what happens when you turn it on.

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Discover How Your Business Can Cut No-Shows by Over 30%, Too.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of $3000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for a Google Calendar-first workflow

Keep Google Calendar as the source of truth. Etisia adds reminders, review requests, and one-tap cancellations without a new booking system or workflow builder.

Starter

$29/month

(tax excl)

For solo operators who want reminder coverage fast, without rebuilding the way appointments already get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card needed. Free SMS included.

Pro

Recommended

Try free for 3 days — extra SMS on us

$49/month

(tax excl)

For busy businesses that want reminders, review requests, and smart routing included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
  • Smart review routing where enabled
  • Private feedback capture where enabled
Start free trial
No credit card needed. Free SMS included.

Team

$169/month

(tax excl)

For multi-calendar teams that want shared coverage, staff access, and no workflow-builder overhead.

  • 1,000 SMS messages per month
  • 5 Google Calendars
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
  • Smart review routing where enabled
  • Private feedback capture where enabled
  • Staff logins & permissions
  • Shared SMS quota across the team
  • Team dashboards & performance reports
  • Priority support — we've got your back
Start free trial
No credit card needed. Free SMS included.
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Zero risk. Full confidence.

Start free — SMS credits included, no credit card needed.
30-day money-back guarantee on all paid plans.
Cancel anytime. No contracts, no lock-in.

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

Etisia sends timezone-specific reminders so executives receive messages at the right time in their local zone. If your client is in London and you're in US Pacific, the reminder sends at their 9 AM, not 1 AM. You can customize messaging by timezone and adjust reminder timing to account for early morning windows.

Yes. Include a brief value preview: "I've prepared Q2 market analysis and identified 3 expansion opportunities." This signals prepared value, prevents the session from feeling like just another meeting, and increases psychological commitment.

Absolutely. When a client replies to reschedule, Etisia can automatically log the new time, send confirmation, and schedule a new reminder for the rescheduled session. This keeps the workflow frictionless.

For discovery calls, include a booking link. For ongoing engagements, include your direct contact for quick reschedule requests. Keep it minimal—one or two links maximum. Long URLs create friction.

Etisia supports recurring session reminders for monthly QBRs, weekly check-ins, or any cadence. Each reminder can be customized ("May QBR" vs. "June QBR") and include specific agenda points or deliverables.

Significantly. A well-timed SMS for a proposal review ("I've finalized the engagement proposal and want to walk you through deliverables") keeps deal momentum high. Execs who attend proposal reviews are 3x more likely to sign.

Etisia lets you add team members to session confirmations. They're notified so everyone knows to prepare. You can also send post-session SMS to your team summarizing action items and follow-up assignments.

Yes, send reminders between 7 AM and 6 PM in the client's timezone. Avoid nights, weekends, and holidays. Etisia supports quiet hours settings to prevent reminders during times clients don't want messages.

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.

Free Tools & Resources

If you want to

Reduce no-shows with automated SMS reminders

Get more 5-star reviews on autopilot after every appointment

Save hours every week on manual scheduling & follow-ups

Start free trial

No credit card required. Free SMS included.