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Google Calendar SMS setup guides

A Google Calendar SMS integration reads the appointments in your calendar and texts each client a reminder before the visit, something Google Calendar cannot do on its own. There are three ways to set one up: a Google Workspace Marketplace add-on, a do-it-yourself automation with an SMS gateway, or Etisia, which runs alongside your calendar with nothing for clients to install.

For Etisia's workflow, client messages and pricing, see SMS reminders for Google Calendar.

Google Calendar to SMS: the three ways to set it up

Route Who it suits What it costs or requires
Google Workspace Marketplace add-on Solo users who want a sidebar tool inside Google Calendar and can manage per-message credits. Install from the Marketplace; SMS credits, calendar access, and support depend on the publisher.
Do-it-yourself: automation tool + SMS gateway Teams with someone who can build and maintain an automation and keep a gateway account funded. Two subscriptions (automation tool and SMS gateway), a phone number in every event, and upkeep whenever the calendar or gateway changes.
Etisia Businesses that keep Google Calendar as the schedule and want client texts without switching to a booking system. Starter USD 12/month billed yearly with 100 SMS; 21 days free, no card; works inside Google Calendar; clients install nothing, and an optional link lets them cancel.

Next step

Set up your first client reminder

Follow the setup guide to connect your calendar, add a client's phone number and choose when the reminder is sent.

Open the SMS setup guide

No booking-system switch. No calendar migration. No new app for clients.