Neutral by default
Ask for feedback in a simple way: "Feedback is welcome and optional." Avoid "Please leave us a 5-star review" or language that suggests only positive feedback is wanted.
Etisia adds automatic SMS reminders, cancellation links and optional review requests to Google Calendar, helping consultants keep client appointments clearer and easier to manage.
No credit card needed. Free SMS included.
Keep reminders transactional and minimal. Appointment reminders should identify the business, appointment date, appointment time and cancellation or change link. They do not need to include project names, financial details, HR issues, legal matters or the reason for the appointment.
Treat mobile numbers as personal information. Make it clear when collecting a client mobile number that it may be used for appointment reminders and related booking messages. Keep contact details accurate, collect only what you reasonably need and protect the information from misuse, loss and unauthorised access.
Separate reminders from marketing. Promotional SMS and review-request flows need extra care. ACMA guidance for commercial electronic messages covers consent, sender identification and unsubscribe options, so keep operational reminders, feedback requests and promotional messages clearly separated.
Etisia is built for consultants who already manage appointments in Google Calendar. It does not replace your consulting software, CRM, booking tool or project workflow. Instead, it adds automated SMS communication to your calendar so clients receive timely reminders, cancellation links and optional feedback requests.
Link Etisia to the Google Calendar you use for client appointments, discovery calls, workshops, review meetings and recurring consulting sessions.
Use one calendar for a solo consultant, or connect several calendars for a small consulting firm with multiple team members, meeting rooms or appointment types.
Etisia uses the mobile number attached to the appointment or contact details so the right client receives the reminder. Keep details accurate and only collect the information you reasonably need.
Choose when SMS reminders should be sent, such as 48 hours before, 24 hours before or the morning of the appointment. For higher-value consulting sessions, a day-before reminder is usually a sensible starting point.
Give clients a simple way to cancel or request a change if the time no longer works. You can then update the booking in Google Calendar or handle the reschedule using your usual process.
After an appointment, Etisia can send a neutral review or feedback request where appropriate. Keep it voluntary, avoid incentives, and do not ask only selected clients for positive reviews.
These templates are short, neutral and suitable for Australian consulting appointments. Avoid including sensitive project details, commercial information, financial matters, legal issues, health information, HR matters or the reason for the appointment in the SMS.
Standard reminder
Day before
Same day
Before an online meeting
Before an in-person appointment
After cancellation
After an appointment
After an appointment
Sent Standard reminder
Use this simple calculator to estimate how much appointment time may be left unused when clients miss bookings or cancel at short notice. It is an example calculation only, based on the details you enter.
Average value of a consulting appointment
Enter the usual value of one appointment, session or booked consulting block in AUD. For example: A$150, A$300 or A$650.
Enter the number of bookings that are missed or cancelled at short notice in a typical week.
Estimated booked time left unused
This estimate shows the appointment value that may be affected when reserved time cannot be reallocated.
Per month
A$0
Per week
A$0
Reserved hours/year
0 hrs
Add reminders to your Google Calendar workflow
This does not guarantee savings, recovered revenue or extra bookings. It is a practical way to understand the diary impact of missed appointments.
Estimate unused appointment timeEstimate unused appointment timeThen see how Etisia can add SMS reminders and cancellation links to your Google Calendar workflow.
After a consulting appointment, some clients are happy to share feedback or leave a public review. Etisia can send a short, neutral request after the appointment, but the wording should always be voluntary and balanced. Do not ask only happy clients, do not offer discounts or gifts for reviews, and do not ask for a specific rating. Google policy says businesses must not offer incentives for reviews, selectively solicit positive reviews, discourage negative reviews, pressure users, or request specific review content. Google review policy
Ask for feedback in a simple way: "Feedback is welcome and optional." Avoid "Please leave us a 5-star review" or language that suggests only positive feedback is wanted.
Some consulting firms may prefer to ask for private feedback first, especially after complex projects, sensitive advisory work or internal business reviews.
If the consultancy provides regulated health, financial, legal, migration or other regulated services, review requests and public testimonials may need additional checks.
For regulated health services in Australia, Ahpra advertising guidance is especially relevant. Ahpra advertising guidance
Keep Google Calendar as the main calendar your team works from. Etisia adds reminders, review requests, and one-tap cancellations without a new booking system or workflow builder.
$49/month
(GST/tax handled automatically)
For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.
Try free for 3 days — extra SMS on us
$79/month
(GST/tax handled automatically)
For busy businesses that want reminders and review requests included in one Google Calendar-first flow.
From$299/month
(GST/tax handled automatically)
Built for larger teams with multiple Google accounts and calendars or higher reminder volume. Pricing is tailored to your calendar setup, country, and monthly reminder needs.
The practical details before you try Etisia.
Google Calendar stays central while Etisia adds automatic SMS reminders around existing appointments
Cancellation links help clients tell you earlier when a booking no longer works
Feedback stays voluntary with neutral review or private feedback requests where appropriate
No credit card required. Free SMS included.