Google Workspace Marketplace
See user ratings and written reviews on Etisia’s Google Workspace Marketplace listing.
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Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.
Up to 60 free SMS · Most users send their first reminder in under a minute
Dog grooming is delegated healthcare-owners deprioritize it. Email disappears. SMS sits on lock screen. Unlike haircuts (owners book themselves), grooming is delegated. Easy to forget. Emails land in noise. Phone calls get screened. But SMS: "Your dog's grooming is tomorrow at 10 AM. Regular grooming prevents matting. Call us to confirm" sits on the lock screen. The appointment time and a short care reason make the reminder easy to notice. To cancel, owners can use the secure cancellation link if you added one; for other changes, they call the salon.
SMS educates that grooming is healthcare, not cosmetics. Owners who understand the health stakes stay committed. Pet owners think grooming is vanity. But messaging "Your dog's grooming is tomorrow-regular care prevents painful matting, ear infections, joint damage from nail overgrowth" changes perception. Breed-specific education ("Doodles need grooming every 6 weeks to stay healthy") helps owners see why the next appointment matters. Education = commitment.
An early call, or a cancellation link if you turn it on, lets the salon refill the chair. If an owner cannot attend, they call, or use the link if your reminders include one. The salon can then offer another time and contact the waitlist. Chair filled within hours. Zero wasted groomer time. For tight-margin salons, early notice is the difference between profit and loss.

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.
24-48 hours before
Morning of (2-3 hours before)
1 hour after
Sent by you 5-6 weeks after
Sent 24-48 hours before
Next step
The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.
Your average appointment
Your assumption - the no-shows caused by forgetting rather than a deliberate skip.
That's
walking out your door every year.
Per month
€0
Per week
€0
Wasted hours/year
0 hrs
Etisia brings them back.
Assumes half your no-shows come down to forgetting rather than a deliberate skip.
Annual savings
€0
Appointments recovered
0
Hours saved
0 hrs
Up to 60 free SMS. No credit card required.
Google Workspace Marketplace
See user ratings and written reviews on Etisia’s Google Workspace Marketplace listing.
Read reviewsListing checked:
Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.
Every plan includes:
€13/month
Billed yearly · €150 (tax excl)
For one person and one calendar. 100 SMS a month covers about 100 appointments with one reminder each.
Up to 60 free SMS
€23/month
Billed yearly · €270 (tax excl)
For up to three calendars, such as three staff members or rooms. Adds automatic Google review requests.
€83/month
Billed yearly · €990 (tax excl)
For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.
Additional 50-SMS pack: €15.
The practical details before you try Etisia.
Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.
Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.
Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.
Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.
If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.
There is no direct connection to booking systems: Etisia only reads Google Calendar.
We set up your reminders for you on every plan. You can also set things up yourself:
Sign up with Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.
Default settings send one reminder the day before, with recommended wording that names your business.
Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.
Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”
Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.
If you delete an appointment yourself, its pending reminders stop.
Free pricing check: competitor snapshot in seconds, full per-service report by email.
Every forgotten appointment is an empty slot in your day and money you won't get back. Etisia texts your clients a reminder straight from your Google Calendar, so you don't have to text or call anyone the day before. You can set it up in under a minute.
21-day free trial · Up to 60 free SMS · No credit card