One Missed Dermatology Appointment = Delayed Melanoma Diagnosis

Yes. Etisia is fully GDPR and ICO-compliant (UK). Obtain patient consent at intake. Include "Reply STOP to opt out" in every message. Keep SMS appointment-focused; clinical details (diagnoses, treatment plans) should be shared via phone call or secure patient portal, not SMS.

Yes. Frame messages around health urgency: "Early melanoma detection saves lives. Your appointment is tomorrow." or "Acne treatment works best with consistency." These health-focused messages counteract the "elective" perception and increase commitment.

Etisia partners with ClickSend for UK SMS with alpha sender ID support (displaying your clinic name instead of a number). This increases trust and reduces SPAM perception.

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.