One Missed Dermatology Appointment = Delayed Diagnosis

No. Etisia works with your existing Google Calendar or dermatology software. Connect Google Calendar in 60 seconds. No system replacement needed.

Yes. Etisia is fully HIPAA-compliant (and GDPR/PIPEDA/Privacy Act compliant for other regions). All SMS is encrypted. Obtain patient consent at intake. Document consent in chart. Every message includes opt-out. For cosmetic procedures or mole removals, SMS can safely include general aftercare instructions (e.g., "avoid sun for 2 weeks"), though detailed clinical info is better sent via patient portal.

Absolutely. Create separate templates for mole checks (emphasize urgency: "Early detection matters"), acne consultations (emphasize consistency), cosmetic procedures (emphasize results timeline), and follow-up exams. Customization increases engagement and shows personalized care.

Etisia immediately alerts your team, allowing you to contact waitlist patients quickly. Send a recovery SMS: "We'll miss you tomorrow! Reschedule: [link]" Recovery messaging converts 35-40% of same-day cancellations back into scheduled appointments.

Yes! Send brief aftercare instructions immediately: "Post-procedure: Avoid sun 48h, apply SPF 50+, don't pick. Schedule 2-week follow-up: [link]" Link to detailed instructions on your patient portal.

Etisia automatically schedules follow-up reminders at intervals you set (4 weeks for acne check-in, 2 weeks for cosmetic results). SMS is sent at the right time with specific messaging. Set it once, it runs automatically.

Yes. Frame medical dermatology as urgent: "Melanoma screening is critical—don't skip your appointment" or "Early acne treatment prevents scarring." Frame cosmetic procedures as self-care: "You deserve to feel confident. Let's achieve your skincare goals." Messaging drives psychological buy-in.

Etisia integrates with Derm Nexus, Kareo, and general practice management systems. For others, calendar sync and batch import work well. Integration takes 1-2 hours.

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.