For service businesses that don't want another complicated booking system

Starter is £19 a month for one calendar and 100 SMS credits. Pro is £33 a month for three calendars, 250 credits and review requests. Team is £125 a month for unlimited calendars, staff accounts and 1,000 credits.

Paying yearly, Starter is £190 a year, about £16 a month, and yearly plans still get their credits every month. Prices exclude VAT.

Every plan has up to three reminder times per calendar, your own wording, quiet hours, the cancellation link and group messages. Compare all plans.

Etisia’s free trial gives you 21 days of Pro, with no credit card, including up to three calendars, review requests and sending from your own mobile number. Staff accounts and extra SMS packs need a paid plan.

You also earn up to 60 free SMS as you finish setup steps, such as connecting Google and sending your first reminder. It’s a one-time allowance, not monthly.

When the trial ends, nothing is charged and nothing renews: reminders stop until you choose a plan. Choose one earlier and you keep the free SMS you’ve earned.

In Etisia, one credit pays for one SMS of up to 160 characters. Longer texts are split into parts (segments) of one credit each, and emoji or some accented letters make each part shorter. The preview shows the count before you save.

The recommended UK wording, signed with your business name, usually fits in one SMS, even with the cancellation link.

100 credits cover about 100 appointments with one reminder, or about 50 with two. For around 120 texts a month, choose Pro, or add an extra 50-SMS pack to Starter when you need it.

Etisia stops sending and emails you, after warning you when credits run low. Your appointments stay in Google Calendar untouched.

On a paid plan, buy an extra pack of 50 SMS on the Subscription page, or switch on automatic top-up: it buys a pack when 10 or fewer credits are left, up to the 1–3 packs a month you allow.

Once credits are back, reminders still within their short catch-up window go out; older ones aren’t sent later. Plan credits reset each month and don’t roll over, while extra packs carry over.

Yes. Etisia’s Starter plan covers one calendar, Pro three and Team as many as you need. Each calendar has its own reminder times and wording, so you can keep one per team member or service.

Team also adds staff accounts: you invite staff by email, they connect their own calendars and share the team’s SMS credits, and you can see and edit their calendars.

Every Etisia plan includes up to three sending times per calendar, for example the day before and two hours before. The booking message counts as one of the three.

Choose 15 minutes, 1, 2 or 6 hours, 1 or 2 days, 1 week, 10 days or 1 month before, or the morning of the appointment (about 8 am; for appointments before 10 am, about 8 pm the evening before).

Texts go out within about 15 minutes of the chosen time, quiet hours can move late-night ones, and each text uses SMS credits.

Type the client’s name and mobile number in the appointment title, for example “Sarah Jones 07400 12345• Cut and colour”. Etisia also looks in the description, the location and guests’ names.

You only type a number once: Etisia saves the client to your Contacts, so next time “Sarah Jones” is enough. A first name alone won’t match, and neither will two saved clients with the same name. You can also import contacts from your phone.

Landlines aren’t texted. Two numbers in one event? Label the mobile one, for example “mobile: …”.

No. Reminders go only for appointments with a readable mobile number (or a saved client’s full name) in calendars you switch on. All-day events, out-of-office and focus-time blocks, invitations you declined and events without a title are skipped.

Etisia doesn’t judge whether an event is a client appointment, so a personal event with a number in it, such as your plumber’s, gets a reminder too. Keep private appointments in a calendar you don’t switch on.

You can pause a calendar or cancel one reminder in Etisia without deleting the appointment.

By default, texts come from Etisia’s sender name: clients see “Etisia” where a number would normally be, and your business name signs off the text. Clients can’t reply to it.

You can also send from your own UK mobile number, free on every plan and in the trial: clients see a number they know and can reply. Your business name can’t be the sender name at the moment.

With Etisia’s sender, no: texts are one-way and replies don’t reach anyone. Put your phone number in the message text so clients can call you, and turn on the cancellation link if you want them to cancel without calling.

Send from your own mobile number instead and replies arrive on your phone like any other text. Etisia never sees them, so a reply doesn’t change the appointment: you update your calendar yourself.

Yes, on Pro, Team and during the free trial (not Starter). Add your Google review link and choose when Etisia texts: about 15 or 90 minutes after the appointment ends (90 is the default), that evening or the next afternoon.

Only clients whose reminder was sent get a request, at most once every 90 days. The link opens a short page where the client picks 1–5 stars and can then leave a Google review or send you private feedback. Review requests work on one calendar per account and use SMS credits.

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Yes, and your business is responsible for having it, not Etisia. During setup you tick a box to say you have your clients’ permission.

The simplest way: when a client books, tell them you’ll text a reminder, and keep reminders separate from promotions. When you add a new contact in Etisia, you can note how they agreed.

Yes. The account owner changes plans in Etisia’s Subscription section; changes apply straight away and are prorated. You can’t move to a smaller plan while you use more calendars than it includes or have used more credits this month than it allows. Leaving Team removes staff accounts.

A cancellation takes effect at the end of the period you’ve paid for, and you can undo it until then.

You can request a refund within 14 days of a subscription start or renewal, no questions asked: email [email protected].

Yes. Use Etisia’s support chat on the website or in the app, email [email protected], or write to us on the contact page. The help pages walk through most setup questions step by step.

Tell us which calendar and appointment you’re checking and what you expected, and we can look at your setup with you. You never need to share your Google password.