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You blocked 2 hours. Drove 45 minutes. They never showed.

Etisia adds SMS reminders, one-tap cancellations, and review follow-up to a Google Calendar workflow that stays simple.

10 See How Much Showing Time You're Losing

No credit card required. Free SMS included.

Works with Google Calendar Setup takes less than 45 seconds One-tap cancellation built in Free SMS credits included
Google Calendar
TODAY
27
TOMORROW
28
09:00
Lisa Byrne (SMS sent ✅)
10:00
Eva Kelly (SMS sent ✅)
11:00
12:00
Jane Smith (SMS sent ✅)
13:00
14:00
Anna Ryan (SMS ready ✅)
Click
15:00
16:00
087 654 3210 (SMS sent ✅)
14:02
KR
Keystone RealtyToday, 14:02

The Real Cost of No-Show Property Showings in Ireland

Active Irish estate agents schedule 20–40 property viewings per week, across multiple properties and buyers. Industry data shows 20–30% no-show rates for residential property viewings. When a buyer no-shows, the agent has already invested 30–60 minutes: drive time (round trip), property unlock, interior staging, waiting. With an average 35-minute drive, that's 1.2 hours lost per no-show. For an agent valuing their time at €80–€150/hour, that's €95–€180 in opportunity cost per ghost. With a 25% no-show rate, an agent running 30 showings per week loses 7–8 per week. That's €665–€1,440 weekly in wasted time. Across a 48-week selling year, that's €32,000–€69,120 lost to no-shows alone.

PSRA & Estate Agent Performance Data

No-Show Rate

20–30% no-show rate for residential property viewings

Revenue Impact

€665–€1,440 per week in lost showing time and opportunity cost

No-shows cascade into lost deals and damaged seller relationships. When a buyer ghosts a showing, the agent must contact the seller, apologise for dead time, reschedule, and try the buyer again. The seller loses confidence. The buyer loses momentum. A showing is a decision moment. If they ghost the first showing, they're unlikely to commit to a second. The deal dies. For an agent closing 20–25 deals annually at €7,000–€18,000 average commission, losing 8–10 potential deals represents €56,000–€180,000 in lost annual commission. SMS reminders achieve 98% open rates. Studies show SMS reduces showing no-shows by 50–70%, directly recovering €16,000–€69,120 annually per agent and saving 200–400 hours of wasted drive time per year.

SMS appointment reminder statistics showing 99% open rates and 90% no-show reduction

Why SMS Stops Showing No-Shows (When Calls and Emails Fail)

Buyers forget showings because they're not real until they see the address. A buyer books a viewing a week in advance through your website. The confirmation goes to email. Life gets chaotic. The showing fades into their mental background. An email reminder gets lost in 50+ messages. A call gets ignored. But a text that morning saying "Your showing is at 3pm TODAY at 421 Oak Street" suddenly makes it real. Concrete location. Concrete time. No abstraction. They immediately decide: am I going? This moment of decision is critical—it separates committed buyers from tire-kickers.

SMS maintains warmth while creating clear expectations. Buying is emotionally charged. Buyers want to feel their agent believes in them and is actively helping. Aggressive reminder calls feel pushy. But a friendly SMS ("I found 2 homes that match your criteria—first showing is tomorrow at 3pm. Can't wait for you to see these.") maintains warmth while signaling clear expectations. The buyer feels supported and accountable simultaneously. They're more likely to show up because they don't want to disappoint an agent who's actively helping.

SMS enables real-time rescheduling and deal flow optimization. When a buyer texts "can't make 3pm, can we do 5pm?" you're negotiating in real-time instead of email tag. You can immediately confirm property availability, adjust your afternoon route, and lock in the new time. For agents managing 30+ showings per week, this real-time flexibility means you're never waiting to hear back—you're moving deals forward in real time. A buyer who reschedules via SMS is 3x more likely to actually show up because they've just made an active commitment.

How Etisia Works with Your Real Estate Business

Buyer Books a Showing

Through website scheduling, phone, or MLS portal, buyer confirms a property viewing. Log property address, buyer name, buyer notes, and drive time.

You Plan Your Route

Etisia confirms the showing is locked. You review property details, prep photos and listing notes, and factor the showing into your daily drive route.

Commitment-Building SMS Reminder

Send a message that morning or day-before with property address, drive time, and what makes it special. This creates concrete commitment and ensures buyers actually show up.

Real-Time Confirmation or Quick Reschedule

Buyer gets a clear reminder plus a path to call if plans changed. No surprises at showtime. If they cancel early, adjust your route immediately.

Post-Showing Follow-Up

Send SMS with next steps: "Thanks for viewing yesterday. That kitchen could add 15–20K value. I've found 2 comparable homes—want to schedule this week?" Keep momentum toward offers.

One change. Completely different results.

See what happens when SMS reminders handle the follow-up for you.

Without SMS reminders
  • No reminders
  • 25% no-shows
  • 200+ wasted drive hours/year
  • Lost deals and seller frustration
  • $80–250K/year lost
With Etisia
  • SMS reminders
  • 8–12% no-shows
  • 140–170 saved hours/year
  • Real buyers show up ready
  • $25–115K/year recovered

Proven SMS Templates That Fill Empty Chairs

These are real templates used by businesses on Etisia. Hover to preview and click to copy.

Appointment Reminder

24 hours before

Hi Marcus, your property showing for the Victorian cottage is TOMORROW at 3:00 PM. Address: 42 Leeson Street, Dublin 4 (15 min drive). Parking available. Original features, spacious rooms, close to amenities. Reply CONFIRM.
Day-Before Nudge

24 hours before

Tomorrow at 3pm—property showing at 42 Leeson Street, Dublin 4. Original character, large rooms, excellent location. Market is moving fast on homes like this. Reply YES to confirm.

How much is an empty chair costing you?

Your average appointment

~3 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

SMS reminders recover up to 90% of no-shows.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

No credit card required · 3-day free trial · Free SMS included

Your reviews on autopilot

After every appointment, Etisia automatically asks happy clients to leave a Google review. See what happens when you turn it on.

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Discover How Your Business Can Cut No-Shows by Over 30%, Too.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of $3000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds reminders, review requests, and one-tap cancellations without a new booking system or workflow builder.

Starter

€24/month

(tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card needed. Free SMS included.

Pro

Recommended

Try free for 3 days — extra SMS on us

€39/month

(tax excl)

For busy businesses that want reminders, review requests, and smart routing included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
  • Smart review routing where enabled
  • Private feedback capture where enabled
Start free trial
No credit card needed. Free SMS included.

Team

€149/month

(tax excl)

For multi-calendar teams that want shared coverage, staff access, and no workflow-builder overhead.

  • 1,000 SMS messages per month
  • 5 Google Calendars
  • Automatic + instant SMS on new bookings
  • Flexible timing — from instant to 1 month ahead
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
  • Smart review routing where enabled
  • Private feedback capture where enabled
  • Staff logins & permissions
  • Shared SMS quota across the team
  • Team dashboards & performance reports
  • Priority support — we've got your back
Start free trial
No credit card needed. Free SMS included.
Etisia guarantee badge

Zero risk. Full confidence.

Start free — SMS credits included, no credit card needed.
You can request a commercial refund within 14 days if the service materially fails to function as described.
Cancel anytime. No contracts, no lock-in.

Frequently asked questions

The practical details before you try Etisia.

What's the best time to send a showing reminder in Ireland?
Send the first reminder 48–72 hours before with property details and drive time. Send the second reminder 24 hours before ("Tomorrow at 3pm"). Send a third reminder the morning-of ("This afternoon at 3pm") to catch buyers who forgot. The day-of reminder has the highest impact.
Should I include the full address and drive time?
Absolutely. Include the full address and estimated drive time from the buyer's location or city centre. This makes the showing concrete and helps them plan their day. Include a line about what makes the property special ("Original character, large rooms, excellent location") to reinforce this is a serious viewing.
How is buyer data protected under Irish GDPR?
Etisia complies with Irish GDPR regulations and DPC requirements. We use enterprise-grade encryption and never share buyer information with third parties. SMS messages contain logistics only—never confidential details. Your agency maintains full control over all buyer data.
Do I need to replace my booking system?
No. Etisia works on top of Google Calendar, so your existing booking flow can stay exactly as it is.
How quickly can I start sending reminders?
Most teams connect Google Calendar, choose reminder timing, and send their first automated reminders in a few minutes.
Can clients cancel from the SMS?
Yes. Reminder messages can include a secure cancellation link so the calendar event updates without a phone call.
Does Etisia support multiple calendars?
Yes. Paid plans support multiple Google Calendars and shared team workflows depending on the plan.

Free Tools & Resources

No-Show Cost Calculator

Calculate how much missed appointments cost your business

SMS Template Generator

Create professional reminder messages in 3 clicks

Compare Plans & Pricing

See all features side-by-side with full comparison

If you want to

Reduce no-shows with automated SMS reminders

Get more 5-star reviews on autopilot after every appointment

Save hours every week on manual scheduling & follow-ups

Start free trial

No credit card required. Free SMS included.