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SMS Reminders for Irish Property Showings and Real Estate Appointments

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
SUN
25
MON
26
09:00
Niamh Murphy (SMS sent ✅)
10:00
Ciara Walsh (SMS sent ✅)
11:00
12:00
Seán Kelly (SMS sent ✅)
13:00
14:00
Emma Ryan (SMS ready ✅)
Click
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16:00
087 654 321• (SMS sent ✅)
 14:02

The Real Cost of No-Show Property Showings in Ireland

Busy Irish estate agents book viewings all week, across multiple properties and buyers. In a 2025 analysis of 1.5 million apartment tour appointments, US leasing platform Zuma found that 85% of tours scheduled within 3 days of the enquiry showed up, falling to just 40% for tours scheduled 10 or more days out. It's US rental data rather than Irish sales viewings, so treat it as a guide. When a buyer no-shows, you have already travelled there and back, unlocked the property, prepared it and waited. Take an agent running 30 viewings a week, with about €130 of time tied up in each one. Even at the best-case rate, where 15% don't show, 4.5 viewings a week fall through on average: €585 a week of time spent on viewings that never happen.

Modern real estate office with property listings
Show rate

US apartment tours: 85% show if booked within 3 days, only 40% if 10+ days out

Source: Zuma, 2025

Example

Example: if 15% of 30 weekly viewings are missed, 4.5 × €130 of your time = €585 a week

No-shows cascade into lost deals and damaged seller relationships.

Modern real estate office with property listings

When a buyer ghosts a showing, the agent must contact the seller, apologise for dead time, reschedule, and try the buyer again. The seller loses confidence. The buyer loses momentum. A showing is a decision moment. If they ghost the first showing, they're unlikely to commit to a second. The deal dies. Every buyer who drifts away can mean a sale, and a fee, that never happens. A text makes each viewing concrete and harder to forget. A clear reminder can help reduce showing no-shows, so you waste less drive time and keep more of the showings you already booked.

Modern real estate office with property listings

Why SMS Stops Showing No-Shows (When Calls and Emails Fail)

Buyers forget showings because they're not real until they see the address. A buyer books a viewing a week in advance through your website. The confirmation goes to email. Life gets chaotic. The showing fades into their mental background. An email reminder gets lost in 50+ messages. A call gets ignored. But a text that morning saying "Your showing is at 3pm TODAY at 421 Oak Street" suddenly makes it real. Concrete location. Concrete time. No abstraction. They immediately decide: am I going? This moment of decision is critical-it separates committed buyers from tire-kickers.

SMS maintains warmth while creating clear expectations. Buying is emotionally charged. Buyers want to feel their agent believes in them and is actively helping. Aggressive reminder calls feel pushy. But a friendly SMS ("I found 2 homes that match your criteria-first showing is tomorrow at 3pm. Can't wait for you to see these.") maintains warmth while signaling clear expectations. The buyer feels supported and accountable simultaneously. They're more likely to show up because they don't want to disappoint an agent who's actively helping.

A monitored phone number keeps deal flow moving. When a buyer calls to request another time, you can resolve the change without a long email thread. You can immediately check property availability, adjust your afternoon route, and lock in the new time. For agents managing 30+ showings per week, a phone number in the reminder keeps the schedule moving without relying on SMS replies. A buyer who calls about a new time has just made an active commitment to it.

How Etisia Works with Your Real Estate Business

Etisia product demo - see how SMS reminders work with Google Calendar

SMS Reminders Your Irish Buyers Will See

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

24 hours before

Your property showing for the Victorian cottage is TOMORROW at 3:00 PM. Address: 42 Leeson Street, Dublin 4 (15 min drive). Parking available. Original features, spacious rooms, close to amenities. Call us to confirm.
Day-Before Nudge

24 hours before

Tomorrow at 3pm-property showing at 42 Leeson Street, Dublin 4. Original character, large rooms, excellent location. Market is moving fast on homes like this. Call us to confirm.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~5 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

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Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

€20/month

Billed yearly · €240 (tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save €78/yr

Pro

Recommended

Up to 60 free SMS

€33/month

Billed yearly · €390 (tax excl)

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

€124/month

Billed yearly · €1,490 (tax excl)

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: €17.

Frequently asked questions

The practical details before you try Etisia.

What's the best time to send a showing reminder in Ireland?
Send the first reminder 48-72 hours before with property details and drive time. Send the second reminder 24 hours before ("Tomorrow at 3pm"). Send a third reminder the morning-of ("This afternoon at 3pm") to catch buyers who forgot. The day-of reminder has the highest impact.
Should I include the full address and drive time?
Absolutely. Include the full address and estimated drive time from the buyer's location or city centre. This makes the showing concrete and helps them plan their day. Include a line about what makes the property special ("Original character, large rooms, excellent location") to reinforce this is a serious viewing.
How does GDPR apply to SMS reminders in Ireland?
Etisia processes personal data under the EU GDPR. Your agency stays responsible for its own lawful basis, for telling buyers how their mobile number is used, and for honouring opt-outs, and the Data Protection Commission's guidance applies to your agency. Etisia shares buyer data only with the service providers it needs to run the service, such as SMS delivery, as described in its privacy policy. Keep reminder texts to logistics, never confidential details.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Can I use more than one calendar or work with a team?

Yes. Etisia’s Starter plan covers one calendar, Pro three and Team as many as you need. Each calendar has its own reminder times and wording, so you can keep one per team member or service.

Team also adds staff accounts: you invite staff by email, they connect their own calendars and share the team’s SMS credits, and you can see and edit their calendars.

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own Irish mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card