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SMS Appointment Reminders for UK Home Cleaning Services

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
SUN
25
MON
26
09:00
Sophie Davies (SMS sent ✅)
10:00
Amelia Wilson (SMS sent ✅)
11:00
12:00
Oliver Smith (SMS sent ✅)
13:00
14:00
Charlotte Evans (SMS ready ✅)
Click
15:00
16:00
07700 90012• (SMS sent ✅)
 14:02

The Domino Effect: One No-Show Destroys Your Entire Route in the UK

A typical UK domestic cleaner schedules 4 jobs/day, 45 min to 2.5 hours apart across a service area. One no-show doesn't lose one job-it destroys the entire route. Scheduled: 10 AM, 1 PM, 3 PM. Client at 10 AM cancels. Cleaner has 3-hour gap. Traffic between jobs = 15-30 min waste each. The 3 PM job starts 4:00 PM (pushing the 4:30 job to 5:30 PM). A 5-hour workday becomes 7+ hours. One no-show = 1-2 hours cascading wasted time + wasted petrol + staff fatigue. A locked door can cost you a full visit: Housekeep puts the average UK clean at £57. Take a cleaner doing 20 weekly appointments. If 1 in 10 of those visits ended at a locked door, that would be 2 lost visits a week, or £114 a week at that average price. Each lockout also pushes the remaining appointments back and stretches the working day. Petrol, staff fatigue and reputation damage compound.

Professional home cleaning service
Revenue Impact

A lockout can cost a full visit: UK cleans average £57 (Housekeep, 2026)

Source: Housekeep, 2026

SMS reminders can reduce no-shows by making the appointment visible 24 hours early.

Text: "Your deep clean is tomorrow at 10 AM.

Please ensure someone is home and the front door is accessible.

Can't make it?

Professional home cleaning service

" Cancellations happen early-you reach waitlist, fill slot, optimise route.

Fewer 3-hour gaps.

Fewer forgotten visits mean fewer wasted drives.

Work out your own numbers with the no-show calculator.

Professional home cleaning service

Why SMS Locks Cleanings When Email Fails

Homeowners are busy and don't check email until too late. Tuesday appointment scheduled for Thursday. By Wednesday evening, they've mentally moved on. Email confirmation read at 9:15 AM Thursday when you're already en route-too late. An SMS reminder about the deep clean lands on the lock screen Wednesday evening. They see it, make a decision, and can cancel early enough for you to pivot the route and call the waitlist.

SMS feels personal and accountable. Email feels corporate. Home cleaning is intimate-entering private space, handling belongings. SMS "We're excited to clean your home tomorrow!" feels warm + professional. Homeowners appreciate personal confirmation. Text creates mutual accountability-homeowner commits to being home; team commits to showing up. It makes the visit harder to forget.

Hearing about cancellations early protects your route. When a client uses the cancellation link, Etisia removes the booking from Google Calendar and emails you, so the office can offer the slot to someone else before the cleaner sets off. A client who calls instead can be offered Friday at the same time or Monday morning. Each cancellation you hear about early is a slot you can refill.

How Etisia Works for Cleaning Businesses (Set Up in Less Than 45 Seconds)

Etisia product demo - see how SMS reminders work with Google Calendar

SMS That Locks Appointments & Drives Rebooks in UK Cleaning

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

24 hours before

Reminder: your deep clean is tomorrow at 10 AM. Please make sure someone is home and the front door is accessible. We'll bring all supplies.
Day-Before Nudge

Morning of (2-3 hours before)

Tomorrow 10 AM-Sparkle Home Services for your deep clean. Top to bottom. Last-minute questions? Call us or call. Ready to shine! ✨
Post-Visit Follow-Up

1-2 hours after

Your home looks amazing! Thanks for having us today. Next cleaning due in 2 weeks-call 555-014• to rebook. ⭐
Rebooking Prompt

2 days before a recurring visit

Your regular clean is on Thursday at 10 AM. Call 555-014• if you need to change it.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

Browse the template library

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~3 no-shows per week

That's

£0

walking out your door every year.

Per month

£0

Per week

£0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

£0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

£16/month

Billed yearly · £190 ex VAT

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save £66/yr

Pro

Recommended

Up to 60 free SMS

£28/month

Billed yearly · £330 ex VAT

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

£104/month

Billed yearly · £1,250 ex VAT

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: £15.

All prices exclude VAT.

Frequently asked questions

The practical details before you try Etisia.

When should I send first reminder?
48 hours before appointment. Gives clients time to plan. Second reminder 24 hours before (evening before or morning of). Balances engagement without being pestering. For recurring weekly clients, send 3-5 days before to lock early.
What if a client uses the cancellation link?
Etisia deletes the appointment from Google Calendar and emails you. Call the client or send a booking link with two available alternatives, then add the new time. Early cancellations let you call waitlist + fill before wasting drive time. You keep more of the hours you already booked.
Should I customize messages by cleaning type?
You can, by calendar. The wording is set per calendar, so every reminder from one calendar uses the same text and Etisia fills in the day and time. Keep deep cleans or move-out cleans in their own calendar with their own text, for example "Deep clean on Saturday at 9 AM. Please plan for 4-5 hours."
Can SMS build reviews + referrals?
Reviews, yes; keep referral offers out of it. Etisia can send a Google review request after a clean on Pro, Team and the free trial. Don't pay for reviews or bundle a referral credit into the request, and keep both separate from appointment reminders.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Free Tools & Resources

No-Show Cost Calculator

Calculate how much missed appointments cost your business

SMS Template Generator

Create professional reminder messages in 3 clicks

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own UK mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card