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SMS Appointment Reminders for Irish Optometrists

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
SUN
25
MON
26
09:00
Niamh Murphy (SMS sent ✅)
10:00
Ciara Walsh (SMS sent ✅)
11:00
12:00
Seán Kelly (SMS sent ✅)
13:00
14:00
Emma Ryan (SMS ready ✅)
Click
15:00
16:00
087 654 321• (SMS sent ✅)
 14:02

The Real Cost of Missed Eye Tests in Ireland

Irish eye care is split between HSE (Health Service Executive) and private opticians. Missed eye appointments are common even when the visit is free and clinically important: a study of Ireland's national diabetic eye-screening programme, Diabetic RetinaScreen, found that 33.9% of patients missed at least one screening appointment between 2013 and 2020 (Kelly et al., Acta Diabetologica, 2021). Many Irish patients don't realise that regular eye tests are preventative: they help detect glaucoma (a leading cause of irreversible blindness), diabetic eye disease and age-related macular degeneration early. Every missed test leaves an empty slot that could have gone to another patient. Hospitals count the cost too: Dublin's Royal Victoria Eye and Ear Hospital says each missed out-patient eye appointment costs it €129 and means a longer wait for another patient.

Modern optometry office with eye examination equipment
Patients missing a visit

33.9% of Irish diabetic eye-screening patients missed at least one visit (2013-20)

Source: Kelly et al., Acta Diabetologica, 2021

Revenue Impact

Dublin's Eye and Ear Hospital says each missed outpatient eye appointment costs it €129

Source: Royal Victoria Eye and Ear Hospital, 2024

Ireland's mixed public/private model and geographic accessibility make eye tests easy to put off.

Modern optometry office with eye examination equipment

Publicly funded eye tests can feel free and low-priority to patients, and private patients juggling work can forget a test booked weeks ago. SMS reminders positioned around preventative eye health-"Regular eye tests catch glaucoma early"-remind patients of the health value of testing, and a Cochrane review found SMS reminders improve attendance compared with no reminder (Gurol-Urganci et al., 2013).

Modern optometry office with eye examination equipment

Why SMS Works for Irish Optometry

Email reminders get lost; SMS breaks through Irish communication patterns. Irish optometry patients often check email sporadically. SMS reaches them directly and demands immediate attention.

Phone calls struggle with Irish work culture; SMS respects patient time. Many Irish patients work flexible hours. SMS lets patients check the time and, if you add a cancellation link, cancel without needing to reach you by phone.

SMS enables preventative health messaging aligned with HSE and Opticians Board values. Frame SMS around preventative eye health and HSE coverage: "Your eye test is HSE-covered. Early detection prevents blindness. See you tomorrow." This messaging emphasizes the health value and accessibility of eye care.

How Etisia Fills Your Eye Exam Schedule in Less Than 45 Seconds

Etisia product demo - see how SMS reminders work with Google Calendar

Real SMS Messages Irish Optometry Patients Receive

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

48 hours before

Reminder: your eye test is tomorrow at 14:00 at Clear Vision Dublin. Early detection matters. Call (01) 555 045•.
Day-Before Nudge

24 hours before

Tomorrow 14:00-your eye test. Annual checks catch changes early. See you then! Call us to confirm.
Morning-Of Check-in

3 hours before

Your eye test is at 14:00 today at Clear Vision Dublin. See you soon!
Post-Visit Follow-Up

4 hours after appointment

Your new prescription is ready for pickup. Call (01) 555 045• with any questions.
Review Request

1 day after appointment

Thanks for your eye test at Clear Vision! How was your experience? Leave us a review: [link]

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~3 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

€20/month

Billed yearly · €240 (tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save €78/yr

Pro

Recommended

Up to 60 free SMS

€33/month

Billed yearly · €390 (tax excl)

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

€124/month

Billed yearly · €1,490 (tax excl)

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: €17.

Frequently asked questions

The practical details before you try Etisia.

How does GDPR apply to SMS reminders for Irish eye tests?
Etisia processes personal data under the EU GDPR. Your practice stays responsible for its own lawful basis, for telling patients how their mobile number is used, and for honouring opt-outs, and the Data Protection Commission's guidance applies to your practice. Keep SMS appointment-focused; clinical details go via phone or patient portal.
How do I handle HSE-covered vs. private eye tests differently?
You can customize SMS by patient type. HSE-covered: "Your eye test is tomorrow-HSE-covered for over-60s and medical card holders." Private: "Your eye test appointment is tomorrow at 14:00." Customization shows respect for HSE programmes.
Can I include DPC-regulated information in SMS?
Keep SMS general appointment details only. Clinical test results, diagnoses, and sensitive health info should be communicated via phone call or secure patient portal login, not SMS. This protects patient privacy under DPC requirements.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Can I use more than one calendar or work with a team?

Yes. Etisia’s Starter plan covers one calendar, Pro three and Team as many as you need. Each calendar has its own reminder times and wording, so you can keep one per team member or service.

Team also adds staff accounts: you invite staff by email, they connect their own calendars and share the team’s SMS credits, and you can see and edit their calendars.

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own Irish mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card