One Missed Eye Test = Undetected Vision Loss

Yes. Etisia is fully GDPR and ICO-compliant (UK). Obtain patient consent at intake—verbal or written both work. Include "Reply STOP to opt out" in every SMS. SMS content must not include NHS number or detailed clinical info. Document consent in your records for ICO compliance.

Yes, if you have consent. When booking the eye test (online, by phone, or in-person), obtain SMS consent. Frame it as: "We'll send you a reminder SMS before your appointment—this helps us reduce missed tests." Simple verbal agreement is sufficient under GDPR for NHS care reminders.

No. Keep SMS general: "Your NHS eye test is tomorrow at 14:00." Clinical details (test results, prescription) should be shared via phone call or patient portal login, not SMS.

PECR applies to marketing SMS (promotional eyewear), but appointment reminders are transactional and exempt. Appointment confirmations, location info, and time details are always compliant. Promotional content needs prior consent—separate from appointment reminders.

Etisia partners with ClickSend for UK SMS delivery, which supports alpha sender IDs (displaying your practice name instead of a number). This increases trust and reduces SPAM perception. Ensure SMS arrives as "Clear Vision Optometry" not "12345".

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.