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SMS appointment reminders for Australian optometry practices

Etisia adds automatic SMS reminders, cancellation links and optional feedback requests to Google Calendar, without replacing your existing practice software.

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50 free SMS to start · Most users send their first reminder in under a minute

Appointment reminders, Patient feedback, Cancellation links

Google Calendar
TODAY
26
TOMORROW
27
09:00
Lisa Jones (SMS sent ✅)
10:00
Eva Davies (SMS sent ✅)
11:00
12:00
Jane Smith (SMS sent ✅)
13:00
14:00
Anna Taylor (SMS ready ✅)
Click
15:00
16:00
0412 345 67• (SMS sent ✅)
14:02
CVO
ClearView OptometryToday, 14:02

When appointment time is left unused, the whole clinic feels it

Eye-care appointments are not just a name in the diary. They often involve an optometrist, consulting room, equipment, pre-testing time and reception follow-up. When a patient forgets an appointment or cancels at short notice, that reserved time can be difficult to reallocate.

Etisia helps Australian optometry practices send clear SMS appointment reminders and cancellation links from Google Calendar, so patients have a simple way to remember, cancel or change their appointment before the slot is lost.

Modern optometry office with eye examination equipment
Patient-friendly reminders

Send short, neutral SMS reminders that help patients remember their appointment without including clinical details or private health information.

Easier cancellations

Add a cancellation link so patients can let the practice know earlier, giving reception more time to adjust the diary or offer the appointment to someone else.

Reduce forgotten appointments
A simple reminder the day before, or a few hours before, can make a real difference for patients who booked weeks ago. Etisia sends SMS appointment reminders automatically from Google Calendar, so your reception team does not need to manually chase every patient.

Make cancellations easier for patients
Patients may not be able to call during business hours, especially if they are at work, travelling or caring for family. A cancellation link gives them a quick way to let the clinic know, while keeping the wording simple and appropriate.

Modern optometry office with eye examination equipment

Keep patient communication discreet
For optometry and eye-care appointments, SMS messages should usually say "your appointment" rather than naming tests, symptoms, diagnoses, prescriptions or results. This keeps reminders useful without revealing sensitive details on a patient's phone.

Work with the diary you already use
Etisia adds SMS reminders, cancellation links and optional feedback requests to Google Calendar. It does not replace your practice management software, clinical records, billing system or full booking platform.

Modern optometry office with eye examination equipment

Privacy-aware SMS reminders for eye-care appointments

Australian optometry practices should keep reminder SMS useful without exposing sensitive health details. Tell patients how mobile numbers may be used, keep appointment reminders generic, and respect communication preferences and opt-outs.

Google Calendar with optometry SMS reminders

Etisia is designed for eye-care practices that use Google Calendar to organise appointments, staff calendars, rooms or clinic locations. It adds automated SMS communication around the calendar events you already manage, without replacing your clinical software or practice management system.

Etisia product demo - see how SMS reminders work with Google Calendar

SMS templates for Australian optometry practices

These templates are written for Australian eye-care practices. They are intentionally short, neutral and privacy-aware. For healthcare appointments, avoid including the reason for the visit, clinical details, results, diagnoses or prescription information in the SMS.

1. Standard appointment reminder

Standard appointment reminder

Reminder: you have an appointment at {PracticeName} on {Date} at {Time}. To cancel or change your appointment: {Link}
2. 48-hour reminder

48-hour reminder

Your appointment at {PracticeName} is on {Date} at {Time}. Please use this link if you need to cancel or change: {Link}
3. Day-before reminder

Day-before reminder

Reminder from {PracticeName}: your appointment is tomorrow at {Time}. To cancel or change your appointment: {Link}
4. Same-day reminder

Same-day reminder

You have an appointment at {PracticeName} today at {Time}. Please call us if you are running late.
5. Cancellation link message

Cancellation link message

{PracticeName}: Need to cancel or change your appointment on {Date} at {Time}? Please use this link: {Link}
6. Multi-location reminder

Multi-location reminder

Reminder: you have an appointment at {PracticeName}, {Location}, on {Date} at {Time}. To cancel or change: {Link}
7. Neutral review request

Neutral review request

Thanks for visiting {PracticeName}. You are welcome to share feedback about your experience here: {ReviewLink}
8. Private feedback option

Private feedback option

Thanks for visiting {PracticeName}. To send private feedback to our team, please use this link: {Link}

Estimate the impact of unused appointment time

Missed appointments and late cancellations affect every practice differently. This calculator is a practical example only. Enter your own appointment value to estimate how much booked time may be left unused when appointments cannot be reallocated.

Average appointment value

Enter an approximate value in AUD, such as A$75, A$90, A$120 or a custom amount. Use a conservative figure that makes sense for your practice.

~3 appointments not reallocated in this example

Estimated appointment value left unused

A$0

This is an example calculation based on the details you enter. It does not guarantee savings or recovered revenue.

Monthly equivalent

A$0

Example week

A$0

Approx. hours

0 hrs

Use the result as a planning example.

It is designed to help you understand the possible impact of missed appointments, late cancellations and reserved clinic time that cannot be reallocated.

Calculate your example

50 free SMS to start. No credit card required.

Discover How Your Business Can Cut No-Shows by Over 30%, Too.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of $3000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the diary your reception team already uses. Etisia adds SMS reminders, cancellation links and optional feedback requests without replacing clinical records or practice management software.

-16%

Starter

$41/month

Billed yearly · $492 ex GST where applicable

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save $156/yr

Pro

Recommended

50 free SMS to start

$66/month

Billed yearly · $792 ex GST where applicable

For practices that want automatic patient reminders, cancellation links and careful feedback requests in one Google Calendar-first workflow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • Custom alphanumeric sender (where supported)
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Optional feedback or review requests
Start free trial
No credit card required

Team

From$249/month

Billed yearly · $2,988 ex GST where applicable

For multi-practitioner or multi-location teams that need staff accounts, several calendars and privacy-aware patient communication.

  • Custom monthly SMS volume
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • Custom alphanumeric sender (where supported)
  • Optional feedback or review requests
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Frequently asked questions

The practical details before you try Etisia.

Can Australian optometry practices send SMS appointment reminders?
Yes, but the practice should handle patient contact details and appointment information carefully. The OAIC says the Australian Privacy Principles help health providers and patients reach a shared understanding about how health information, including contact details, will be used and disclosed. OAIC communications with patients guidance. Appointment reminders should be explained in your privacy notice, intake form or booking process where appropriate.
What should an optometry SMS reminder include?
Keep it simple: the practice name, appointment date, appointment time and a cancellation or change link. Avoid the reason for the appointment, diagnosis, test results, prescription details, Medicare numbers, billing details or other sensitive information. Health information is sensitive information under the Privacy Act, and appointment and billing details can be health information in a healthcare context. OAIC guide to health privacy.
Do SMS reminders need consent?
For many patient communications, consent may be express or implied depending on the circumstances, the patient's expectations and what the practice has explained. The safest approach is to tell patients when collecting their mobile number that it may be used for appointment reminders, and to respect any communication preferences. The OAIC notes that patient consent for many communications can often be implied, but this should be considered in context. OAIC communications with patients guidance.
What is the best timing for eye-care appointment reminders?
Many practices start with a reminder 24-48 hours before the appointment, plus a same-day reminder for selected appointment types. The right timing depends on your diary, appointment length, cancellation policy and how much notice reception needs to fill a cancelled appointment.
How do cancellation links help an eye-care practice?
A cancellation link gives patients a quick way to tell the practice they cannot attend. That can reduce phone interruptions, give reception earlier notice and help the clinic manage reserved appointment time more effectively.
Does Etisia replace optometry practice management software?
No. Etisia is not a clinical record system, billing system, inventory system or full booking platform. It adds automatic SMS reminders, cancellation links and optional feedback or review requests to Google Calendar.
Can Etisia work with several optometrists, rooms or locations?
Yes, Etisia can be set up around Google Calendar workflows, including separate calendars for practitioners, rooms, clinic locations or appointment types, depending on the plan and setup. This is useful for practices that already organise their diary in Google Calendar.
Can an optometry practice send Google review requests?
Yes, but keep them neutral, voluntary and non-selective. Avoid incentives, "5-star" wording, pressure or asking only satisfied patients. Google prohibits incentives, discouraging negative reviews and selectively soliciting positive reviews. Google Maps user generated content policy. For regulated health services, also be careful with Ahpra advertising guidance around testimonials, clinical claims and treatment outcomes. Ahpra advertising requirements summary.

Related tools and resources

Unused appointment time calculator

Estimate the value of missed or late-cancelled appointments

SMS template generator

Draft privacy-aware appointment reminder messages

Plans and pricing

Compare SMS reminder plans for Google Calendar

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Try appointment reminders with Google Calendar

Send discreet reminders with neutral wording for patient appointments

Add cancellation links so patients can notify reception earlier

Keep Google Calendar without replacing your practice management software

Set up SMS reminders

50 free SMS to start. No credit card required.