One Missed Eye Exam = Undetected Vision Loss

Yes. Etisia is fully Privacy Act 1988 and ACMA-compliant (Australia). Obtain consent at intake. Include "Reply STOP to opt out" in every message. Keep SMS appointment-focused; personal health info should use patient portal instead.

Frame reminders around Medicare rebates: "Your eye exam qualifies for Medicare rebate. Don't miss out—appointment tomorrow at 2:00 PM." This messaging incentivizes attendance and reminds patients of the value of the service.

Yes. International students and migrant workers have high contact lens dependence and cancellation rates. Send SMS in their preferred language if possible and include rebate info: "Your eye exam covers contact lens fit and prescription verification." This increases motivation.

AHPRA doesn't regulate SMS platforms, but you must be registered as an optometrist. Etisia ensures your patient data is handled securely and in compliance with AHPRA standards and Privacy Act requirements.

Etisia partners with ClickSend, which has ACMA-compliant SMS delivery with Australian sender IDs (business names instead of numbers). This increases delivery rates and trust with Australian patients.

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.