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SMS Appointment Reminders for Australian Hair Salons

Etisia adds automatic SMS reminders, cancellation links and optional review requests to the Google Calendar your salon already uses.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Optional feedback request, Easy Cancellation

Google Calendar
WED
21
THU
22
09:00
Olivia Smith (SMS sent ✅)
10:00
Charlotte Nguyen (SMS sent ✅)
11:00
12:00
Jack Wilson (SMS sent ✅)
13:00
14:00
Mia Taylor (SMS ready ✅)
Click
15:00
16:00
0412 345 67• (SMS sent ✅)
 14:02

Missed salon bookings leave more than an empty chair

When a client forgets an appointment or cancels too late, it can leave a gap that is difficult to fill - especially for colour work, foils, toner, treatments or longer styling appointments. SMS appointment reminders give clients a simple nudge before their booking, and cancellation links make it easier for them to cancel early enough for you to fill the gap.

Modern hair salon interior with professional styling chairs and equipment
Colour slots need notice

Longer colour appointments are harder to refill at short notice. A simple SMS reminder and cancellation link can give clients an easier way to cancel before the chair is left open; anyone who wants a different time can still call you.

Less chasing, fewer interruptions

Instead of calling every client manually, your team can let Etisia send automatic SMS reminders from Google Calendar while reception, stylists and owners focus on the day’s appointments.

Fewer forgotten appointments Clients are busy, and salon bookings are often made days or weeks ahead. A short SMS reminder the day before can help the appointment stay visible without relying on email, social media messages or a missed phone call.

Cancellations without the awkward phone call Some clients delay cancelling because they feel uncomfortable ringing the salon. A cancellation link gives them a simple way to cancel: Etisia deletes the appointment from Google Calendar and emails you, so your team can see the change sooner and try to offer the time to someone else.

Modern hair salon interior with professional styling chairs and equipment

A calmer front desk Manual reminder calls can interrupt colour work, check-ins, payments and walk-ins. Automated text reminders reduce repetitive admin, especially for small salons where the same person may be managing reception, staff and clients.

Works with the diary you already use Etisia adds SMS reminders, cancellation links and optional review requests to Google Calendar. It does not replace your salon management software, POS system, roster or booking process - it simply helps the calendar communicate with clients automatically.

Modern hair salon interior with professional styling chairs and equipment

SMS reminders that fit Australian salon bookings

SMS is simple, direct and familiar for many clients. A reminder does not need to promise recovery rates or replace your booking process. For most salons, the useful job is smaller and more practical: make the booking visible, make cancellation easier and reduce manual chasing.

Keep mobile numbers and appointment details tidy. Mobile numbers and booking details are personal information. Some small salons may not be covered by the Privacy Act 1988, but clear booking/privacy notices, careful handling of client numbers and minimal SMS content are still good practice. Covered businesses should consider the Australian Privacy Principles, including APP 5 and APP 6. OAIC

Separate reminders from marketing. ACMA says messages are generally not spam if they have no advertisements and are appointment reminders. Promotional SMS messages need consent, sender identification and an easy way to stop receiving them. Keep offers and incentives out of review requests. ACMA

See SMS reminders from Google Calendar

Etisia is not a full salon management system. It does not replace your booking software, payment system, roster or client records. Instead, it connects to Google Calendar and adds automatic SMS appointment reminders, cancellation links and optional review requests to the appointments already in your diary.

Etisia product demo - see how SMS reminders work with Google Calendar

SMS templates for Australian hair salons

Keep salon SMS messages short, clear and privacy-aware. The safest reminders usually include the salon name, date, time and cancellation link - not detailed personal notes, private preferences or unnecessary service details.

1. Standard appointment reminder

Standard reminder

Reminder: you have an appointment at {BusinessName} on {Date} at {Time}. To cancel your booking: {Link}
2. Day-before reminder

Day before

Your appointment at {BusinessName} is tomorrow at {Time}. Need to cancel? Please use this link: {Link}
3. Same-day reminder

Same day

Reminder: your appointment at {BusinessName} is today at {Time}. To cancel your booking: {Link}
4. New booking confirmation

Booking confirmation

Thanks for booking with {BusinessName}. Your appointment is on {Date} at {Time}. Can't make it? Cancel here: {Link}
5. Longer appointment reminder

Longer appointment

Reminder: you have an appointment at {BusinessName} on {Date} at {Time}. If you can’t make it, please let us know here: {Link}
6. Multi-location reminder

Multi-location

Reminder: your appointment at {BusinessName} is on {Date} at {Time}. Please check your booking details. Can't make it? Cancel here: {Link}
7. Review request

Optional review request

Thanks for visiting {BusinessName}. You’re welcome to leave feedback here: {ReviewLink}.
8. Private feedback request

Private feedback

Thanks for visiting {BusinessName}. If you’d like to share feedback about your appointment, you can do that here: {Link}

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

Browse the template library

Estimate the diary impact of missed salon bookings

Every salon is different. Use this calculator as a practical example to understand how missed bookings, late cancellations and unused chair time may affect your diary. It is an estimate based on the details you enter, not a guaranteed saving.

Average appointment value

Enter the typical value of one booking in AUD. For example, you might use an average across cuts, colour, treatments and styling appointments.

Use minutes from your salon diary, such as 45 for a shorter cut or 120 for colour, foils or treatments.

min

Use your own salon diary estimate for bookings that could not be reallocated.

~3 bookings not reallocated per week

Estimated appointment time that may be left unused

A$0

This example shows the value of reserved time that could not be reallocated. It does not include every factor, such as staff rostering, products prepared, deposits, cancellation fees, rebooked clients or walk-ins.

Per month

A$0

Per week

A$0

Reserved chair time/year

0 hrs

Based on the numbers you entered.

No guarantee of recovered revenue - just a clearer way to understand the potential impact of missed appointments.

Calculate my example

Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Google Calendar remains the diary your team works from. Etisia adds SMS reminders, cancellation links and optional feedback requests around that workflow.

-17%

Starter

A$41/month

Billed yearly · A$490 ex GST where applicable.

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save A$158/yr

Pro

Recommended

Up to 60 free SMS

A$66/month

Billed yearly · A$790 ex GST where applicable.

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Feedback or review requests where enabled
Start free trial
No credit card required

Team

A$249/month

Billed yearly · A$2,990 ex GST where applicable.

For salon teams that need more calendars, staff accounts, shared SMS quota and priority support.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Feedback or review requests where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: A$29.

Frequently asked questions

The practical details before you try Etisia.

Do Australian salons need consent to send SMS appointment reminders?
In Etisia, yes: during setup you confirm that you have permission to text the people you remind, so tell them at booking that you will text a reminder, and mark anyone who asks to stop as opted out in Etisia Contacts. ACMA says messages with no advertising that remind people of an appointment are generally not spam, so keep offers out of reminder texts. ACMA
Does the Privacy Act 1988 apply to every hair salon?
Not always. OAIC says most small businesses are not covered by the Privacy Act, but some are - including businesses over the turnover threshold and certain small businesses in specific categories. Even where a salon is not covered, it is still good practice to protect client contact details, use them only for expected purposes and explain how reminders are handled. OAIC
What should we avoid putting in an SMS reminder?
Avoid private notes, unnecessary service details, personal preferences, payment issues or anything a client may not want visible on their phone screen. A good salon reminder can simply say: business name, appointment date, time and a cancellation link. Covered entities should also consider APP 6’s principle that personal information is generally used or disclosed for the purpose it was collected, unless an exception applies. OAIC
When should a salon send appointment reminders?
A practical setup is often one reminder 24 hours before the appointment, with an earlier reminder for longer colour bookings or appointments that are harder to refill. Some salons also use a same-day reminder for selected bookings. The best timing depends on your cancellation policy, service mix and how quickly you can refill a chair.
Can clients cancel from the SMS?
Yes. Etisia can include a cancellation link in the reminder: the client confirms, and Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails the salon. This can reduce phone interruptions and give the team more notice to contact a waitlist.
Does Etisia replace salon booking software?
No. Etisia adds automated SMS communication to Google Calendar. Your salon can keep using its existing booking software, POS, roster, payment system or manual process. Etisia is for reminders, cancellation links and optional review or feedback follow-ups.
Can Etisia work across multiple stylists or calendars?
Yes. Many salons keep one Google Calendar per stylist, chair or location, and Etisia sends reminders from each calendar you connect. Starter covers one calendar, Pro up to three and Team as many as you need, with staff accounts so each stylist can connect their own calendar.
What rules apply to promotional SMS or review requests?
If a message promotes products or services, ACMA guidance says marketing messages need consent, sender identification and a way to stop receiving them. Google also prohibits incentivised reviews and pressure. Keep review requests separate from promotional offers. ACMA

Free Tools & Resources

No-Show Cost Calculator

Calculate how much missed appointments cost your business

SMS Template Generator

Create professional reminder messages in 3 clicks

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If your salon wants to

Send appointment reminders from the Google Calendar diary your team already uses

Stop forgetting to ask for reviews. Etisia sends the request after appointments with a reminder

Make cancellations easier with clear links that help reception update the diary sooner

Start sending salon reminders

Up to 60 free SMS. No credit card required.