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SMS Appointment Reminders for Irish Hair Salons

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
WED
21
THU
22
09:00
Niamh Murphy (SMS sent ✅)
10:00
Ciara Walsh (SMS sent ✅)
11:00
12:00
Seán Kelly (SMS sent ✅)
13:00
14:00
Emma Ryan (SMS ready ✅)
Click
15:00
16:00
087 654 321• (SMS sent ✅)
 14:02

What No-Shows Cost Irish Hair Salons

Colour appointments are the hardest slots to lose. Balayage, highlights, root touch-ups: long bookings, often with product mixed before the client sits down. Phorest booking data found that 6% of Irish salon appointments were no-shows, with no notice given, when salons reopened in July 2020, rising to 9% in Westmeath. Phorest estimated that cost the industry about €519,000 a day in lost revenue. For a single salon the maths is simple: take 18 bookings a week at €160 each. At that 6% rate, about one booking goes missing every week, roughly €173 of booked work, before you count any product already mixed.

Modern hair salon interior with professional styling chairs and equipment
No-Show Rate

6% of Irish salon bookings were no-shows after July 2020 reopening; 9% in worst county

Source: Lovin.ie (Phorest data), 2021

Revenue Impact

Irish salons lost an est. €519,086 a day to no-shows (Phorest data, July 2020)

Source: Lovin.ie (Phorest data), 2021

The real cost multiplies with idle time and payroll.

Modern hair salon interior with professional styling chairs and equipment

A missed colour appointment can leave a chair empty for hours. Stylists still expect hourly pay or minimum commission, so chair time gets expensive fast. Colour work often means mixing product in advance; once a no-show hits, that prep cost is sunk. Lost service revenue, wasted product and unproductive payroll all come out of the same margin. SMS reminders reach clients 24 hours before, giving them a clear moment to keep the slot or free it early. Work out your own numbers with the no-show calculator.

Modern hair salon interior with professional styling chairs and equipment

SMS Wins Over Every Other Reminder Method

WhatsApp chats get buried. Your clients message you on WhatsApp, you send the reminder, and it disappears into dozens of other conversations. WhatsApp's notifications are easy to miss. Even if they see it, acting on it takes extra steps. SMS lands on their lock screen. Zero friction, zero app interference.

Phone calls don't work anymore. Confirmation calls often go unanswered. Those who do answer resent the interruption. SMS sits on their screen until they see it, without awkwardness. Clients are far more likely to cancel early from a text than after a voicemail.

SMS creates micro-commitment. Reading "Your balayage with Nicole tomorrow 11am" on their screen makes the appointment concrete. A clear cancellation link lets clients who cannot attend release the slot early. Etisia processes personal data under the EU GDPR, and your salon stays responsible for its own lawful basis, for telling clients how their mobile number is used, and for honouring opt-outs.

SMS Fits Your Salon Flow in Less Than 45 Seconds

Etisia product demo - see how SMS reminders work with Google Calendar

SMS Messages That Actually Get Responses

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

24 hours before

Reminder: your appointment with Nicole is tomorrow at 11:00 at Luxe Hair Studio. Call 555-012•.
Day-Before Nudge

2-4 hours before

Tomorrow 11am-your balayage is ready! Nicole is locked in and excited to refresh your colour. See you at Luxe Hair Studio.
Post-Visit Follow-Up

2 hours after appointment

Your new balayage looks incredible! Protect it: no hot water 48 hours, chlorine-free, deep condition weekly. Any questions? Give us a call.
Rebooking Prompt

Sent by you around week 6

Time for a colour touch-up? Call us to book with Nicole. Weekday slots still open.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~1 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

€20/month

Billed yearly · €240 (tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save €78/yr

Pro

Recommended

Up to 60 free SMS

€33/month

Billed yearly · €390 (tax excl)

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

€124/month

Billed yearly · €1,490 (tax excl)

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: €17.

Frequently asked questions

The practical details before you try Etisia.

How does GDPR apply to SMS reminders in Ireland?
Etisia processes personal data under the EU GDPR. Your salon stays responsible for its own lawful basis, for telling clients how their mobile number is used, and for honouring opt-outs. The Data Protection Commission's guidance applies to your salon, so keep reminder texts to appointment logistics.
Do I need a new booking system?
No new system needed. Etisia works with Google Calendar, where your appointments already live. Clients book however they want; once the appointment is in Google Calendar with the client's mobile number, Etisia sends the SMS. Setup takes under a minute.
Can I send different messages for cuts vs. colour vs. blowouts?
Not per service. The wording is set per calendar, so every reminder from one calendar uses the same text. To vary it, keep colour bookings in a separate calendar with its own wording, for example a line asking clients to cancel early so you don't prepare colour for nobody. Etisia doesn't insert the client's name or the stylist.
What if a client uses the cancellation link or calls to reschedule?
When a client cancels through the link, Etisia removes the appointment from Google Calendar and emails you. You can then offer the slot to your waitlist, and offer the client new times by phone. Hearing early helps you avoid wasted colour prep and keeps stylists booked.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own Irish mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

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21-day free trial · Up to 60 free SMS · No credit card