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SMS Appointment Reminders for Irish Therapists and Psychologists

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
SUN
25
MON
26
09:00
Niamh Murphy (SMS sent ✅)
10:00
Ciara Walsh (SMS sent ✅)
11:00
12:00
Seán Kelly (SMS sent ✅)
13:00
14:00
Emma Ryan (SMS ready ✅)
Click
15:00
16:00
087 654 321• (SMS sent ✅)
 14:02

Why Irish Therapists Can't Afford No-Shows

Irish therapy runs on booked hours. Take a practice seeing 18 clients a week at €80 a session: €1,440 of booked time every week. If 1 in 10 sessions is missed, that is 1.8 empty slots a week = €144 lost immediately. In the public system, the HSE's National Service Plan 2026 projects that 23% of new (including re-referred) cases offered an appointment by its General Adult Community Mental Health Teams did not attend in 2025. The clinical cost matters too. Therapy works through continuity and alliance. One missed appointment breaks momentum. Client shame + discouragement = they don't reschedule. A client completing 20 sessions at €80 = €1,600. Same client with spotty attendance (drops after 10 weeks) = €800 of planned sessions gone + incomplete treatment = no referral. SMS reminders help clients remember the session or free the slot early, so you keep more of the hours you already booked.

Peaceful therapy office with comfortable seating
No-Show Rate

HSE projects 23% of new adult mental health team cases did not attend (2025)

Source: HSE, 2026

Example

Example: 18 sessions a week × €80, if 1 in 10 is missed = €144 a week

Irish therapy-especially for private practices-depends entirely on consistent client attendance and word-of-mouth referrals.

Peaceful therapy office with comfortable seating

Psychologists and therapists often measure success in treatment completion and client satisfaction. Practices where sessions are regularly missed struggle with referral growth and sustainable income. Warm, boundaried, professional SMS reminders keep the next appointment in view. Higher attendance = faster progress = better outcomes = practice reputation + referral growth + sustainable income.

Peaceful therapy office with comfortable seating

Why SMS Keeps Irish Therapy Clients Coming

Email disappears. Voicemail triggers anxiety. SMS hits at the right moment with warmth + professionalism. Irish therapy clients value warm, personal connection. Thursday email gets buried in work chaos. Monday voicemail triggers anxiety spirals. SMS 24 hours before is non-intrusive and warm: "Your appointment is tomorrow at 11:00. Looking forward to seeing you" = moment of genuine human connection. Clients feel cared for, not monitored.

SMS respects therapeutic boundaries while maintaining warmth and support. Phone call? Too personal and intrusive. Email? Too cold. SMS? Professional + boundaried + warm. A therapist who sends considerate SMS ("Gentle reminder about your appointment tomorrow at 11 AM") shows care + professionalism that builds trust and commitment.

A discreet reminder respects the therapeutic relationship. The text carries only the day, the time and your practice's name, never the client's name or anything about the session, so it reads like any other appointment on a lock screen. Clients who would rather not get texts can tell you, and you mark them as opted out in Etisia.

How Etisia Works for Therapy Practices

Etisia product demo - see how SMS reminders work with Google Calendar

Real SMS Messages Your Irish Therapy Clients Receive

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

24 hours before session

This is a friendly reminder about your appointment tomorrow at 11:00 at Mindful Wellness Centre. Ring us on 01 234 567• to reschedule.
Morning-Of Check-in

2-3 hours before session

Good morning. Your session is at 11 today. We're here to support you every step of the way. Ring if you need anything.
Post-Visit Follow-Up

2-4 hours after session

Thank you for your session today. We're here to support your journey. If you have questions before next week's appointment, feel free to reach out.
Review Request

3-5 days after session

Thank you for your session. If you'd like to share private feedback with us, you can do so here: [link]. Take care of yourself.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

Browse the template library

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~2 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

Up to 60 free SMS. No credit card required.

Discover How One Salon Owner Reduced Missed Appointments.

Branka Pihler owns Fit Center, a beauty salon and spa in the town in central Slovenia. She knows well how clients who ghost appointments hurt a business, and she contacted us to do something about it. By setting up Etisia, Branka was able to reduce her missed appointments by 34% in just first month. During the following semester, Branka managed to book an extra 8 appointments per month, for an extra income of €3,000 per year!

"I am very grateful for the web app, as we have greatly reduced missed appointments and clients are also less late for appointments, which means more money, time and less nerves spent every month. The app is super easy and worth every penny! Thank you a hundred times!"

Branka Pihler
Branka PihlerVerified purchase
Fit center
2 years ago

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

€20/month

Billed yearly · €240 (tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save €78/yr

Pro

Recommended

Up to 60 free SMS

€33/month

Billed yearly · €390 (tax excl)

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

€124/month

Billed yearly · €1,490 (tax excl)

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: €17.

Frequently asked questions

The practical details before you try Etisia.

How does GDPR apply to therapy SMS reminders in Ireland?
Etisia processes personal data under the EU GDPR. Your practice stays responsible for its own lawful basis, for telling clients how their mobile number is used, and for honouring opt-outs, and the Data Protection Commission's guidance applies to your practice. Keep reminder texts to logistics and leave out any clinical detail. Ask about text reminders at intake and note each client's preference in their record.
What about clients who prefer no contact between sessions?
Some therapy clients prefer no contact except during sessions. Etisia only texts a client whose mobile number is in the calendar event, or whose full name matches a saved contact, so leave the number out for those clients or mark them as opted out in Etisia Contacts. During intake, ask: "We send a reminder text before each session. Does that work for you?" If a client declines, respect that boundary completely-it's clinically important and builds trust.
How do I handle no-show clients sensitively?
Send a caring follow-up, not punitive. After a missed session, a short message from you can help: "We missed you at your appointment today. We're here to support you when you're ready. Ring to reschedule-no judgment." A warm, non-judgmental response often brings clients back.
Can SMS be used for crisis support?
No. Use SMS for reminders only: with Etisia's default sender clients can't reply, and a reply to your own number isn't watched around the clock. Include in your intake message: "If you're in crisis, contact Samaritans Ireland 116 123 or go to your nearest A&E." That keeps boundaries clear and avoids implying that anyone is monitoring texts in real time.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Free Tools & Resources

No-Show Cost Calculator

Calculate how much missed appointments cost your business

SMS Template Generator

Create professional reminder messages in 3 clicks

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own Irish mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card