Neutral request
Ask for feedback in a simple, non-leading way. Do not ask for a "5-star review" or suggest what the client should write.
SMS appointment reminders for UK therapists and psychologists
Etisia adds automatic text reminders, cancellation links and optional feedback requests to Google Calendar, helping therapy practices manage appointments without changing their diary system.
No credit card needed. Free SMS included.
Last updated:
SMS reminders, Optional feedback, Cancellation links
Google Calendar
TODAY
12
TOMORROW
13
09:00
Lisa Jones (SMS sent ✅)
10:00
Eva Davies (SMS sent ✅)
11:00
12:00
Jane Smith (SMS sent ✅)
13:00
14:00
Anna Wright (SMS ready ✅)
Click
15:00
16:00
07911 234567 (SMS sent ✅)
14:02
WT
Willow Therapy PracticeToday, 14:02
Keep therapy SMS communication practical and boundaried
Administrative reminders should stay administrative. For UK therapy practices, the safest reminder is short and practical: practice name, appointment date, appointment time and a cancellation or change link. The ICO treats purely administrative reminders as service messages when they do not contain promotional content.
Health information needs extra care. UK data protection rules give stronger protection to health information, so reminder templates should avoid diagnoses, treatment details, personal circumstances and clinical advice. Keep sensitive communication in the proper client channel.
Separate reminders from marketing and public review requests. Promotional texts and review requests can raise different PECR, consent and professional-boundary questions. Keep appointment reminders focused on logistics and make any feedback request neutral, voluntary and appropriate for the practice.
How Etisia works with your therapy practice’s Google Calendar
Etisia is designed for practices that want automated text reminders without changing the way they run their diary. You keep using Google Calendar for appointments. Etisia adds SMS reminders, cancellation links and optional review or feedback requests on top.
- 01
Connect Google Calendar
Choose the Google Calendar or calendars your practice uses for appointments. Etisia can then work with selected calendar events instead of replacing your diary.
- 02
Add or import mobile numbers
Use client contact details from your existing workflow, event details or imported contacts, depending on how your practice organises appointments.
- 03
Choose reminder timing
Set reminders for the times that suit your practice, such as 48 hours before, 24 hours before or on the morning of the appointment.
- 04
Keep SMS templates neutral
Use short messages that confirm the appointment date and time without including clinical, personal or sensitive details.
- 05
Include a cancellation link
Add a link so clients can cancel or request a change without calling. Your practice can then see the update and decide whether the slot can be reallocated.
- 06
Use review or feedback requests only where appropriate
Etisia can send optional follow-up requests, but therapy practices should use them carefully. Some practices may prefer private feedback rather than public Google reviews.
See Etisia add reminders to a Google Calendar workflow
SMS templates for UK therapy appointments
These templates are deliberately short and neutral. They avoid diagnoses, treatment details and personal information, which is especially important for counselling, psychotherapy, psychology and other health-related services.
1. Standard appointment reminder
Standard appointment reminder
Reminder: you have an appointment at {PracticeName} on {Date} at {Time}. To cancel or change your appointment: {Link}
2. 24-hour reminder
24 hours before the appointment
Your appointment at {PracticeName} is tomorrow at {Time}. To cancel or change it, please use this link: {Link}
3. Same-day reminder
Same day
Reminder: you have an appointment at {PracticeName} today at {Time}. If you need to cancel or change it: {Link}
4. Online appointment reminder
Online appointment
Your appointment with {PracticeName} is on {Date} at {Time}. Appointment details: {Link}
5. Cancellation link reminder
Before the cancellation window
You have an appointment at {PracticeName} on {Date} at {Time}. If you cannot attend, please let us know here: {Link}
6. Appointment change confirmation
After an appointment change
Your appointment at {PracticeName} has been changed to {Date} at {Time}. Please contact us if this is not correct.
7. Neutral review request
After an eligible appointment
Thank you for visiting {PracticeName}. You’re welcome to leave feedback here: {ReviewLink}. This is optional.
8. Private feedback request
Private feedback
Thank you for attending {PracticeName}. You can share private feedback here: {Link}. Please avoid sending sensitive details by SMS.
14:02
WT
Willow Therapy PracticeToday, 14:02SMS Message
Reminder: you have an appointment at {PracticeName} on {Date} at {Time}. To cancel or change your appointment: {Link}
Delivered
Sent Standard appointment reminder
Estimate the impact of missed therapy appointments
Your average appointment
~3 no-shows per week
That's
£0
walking out your door every year.
Per month
£0
Per week
£0
Wasted hours/year
0 hrs
Etisia brings them back.
SMS reminders recover up to 90% of no-shows.
Annual savings
£0
Appointments recovered
0
Hours saved
0 hrs
No credit card required · 3-day free trial · Free SMS included
Optional feedback and review requests, handled carefully
For therapy practices, review requests should be used with care. A public Google review may reveal that someone has attended your practice, and some professional bodies place limits on client testimonials. If you do ask for reviews, keep the request neutral, voluntary and open to all clients, not only those you think were satisfied. Some practices may prefer private feedback before, or instead of, public review requests. Google prohibits incentives, pressure, selective positive review requests and requests for specific review content. Google policy UKCP also tells registrants not to include client testimonials in advertising, so UKCP-registered practitioners should be especially cautious.
No incentives or pressure
Avoid discounts, gifts, priority booking or any reward for leaving or changing a review. Make it clear that feedback is optional.
Private feedback option
For counselling, psychotherapy and psychology practices, a private feedback form may be more appropriate than a public review link.
For counselling, psychotherapy and psychology practices, private feedback may be more appropriate than a public review link.
Simple plans for small and midsize service businesses that don't want another complicated booking system
Google Calendar stays the working diary. Etisia adds privacy-aware SMS reminders, cancellation links and optional neutral feedback requests without replacing your practice software.
Save 16%
Starter
£19/month
Plus applicable taxes.
For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.
- 100 SMS messages per month
- 1 Google Calendar
- Automatic + instant SMS on new bookings
- Instant confirmation SMS for new appointments
- 24/7 Monitoring
- One-tap cancel links + instant alerts
- 25+ templates with custom fields
- Import contacts from iOS, Android & vCard
- Full delivery logs & tracking
No credit card needed. Free SMS included.
Pro
RecommendedTry free for 3 days — extra SMS on us
£33/month
Plus applicable taxes.
For practices that want appointment reminders, cancellation links and optional neutral feedback requests in one Google Calendar workflow.
- 250 SMS messages per month
- 3 Google Calendars
- Automatic + instant SMS on new bookings
- Instant confirmation SMS for new appointments
- 24/7 Monitoring
- One-tap cancel links + instant alerts
- Custom Alphanumeric Request
- 25+ templates with custom fields
- Import contacts from iOS, Android & vCard
- Full delivery logs & tracking
- Optional neutral feedback or review requests
No credit card needed. Free SMS included.
Team
From£125/month
Plus applicable taxes.
For multi-practitioner practices that need more calendars, staff access, shared SMS quota and priority support.
- Custom monthly SMS volume
- Unlimited Google Calendars
- 24/7 Monitoring
- One-tap cancel links + instant alerts
- Custom Alphanumeric Request
- Optional neutral feedback or review requests
- Multiple Google accounts if needed
- Setup help
- Priority support — we've got your back
No credit card needed. Free SMS included.
Frequently asked questions
The practical details before you try Etisia.
Do therapy practices need consent to send SMS appointment reminders?
You need an appropriate lawful basis under UK GDPR and must be transparent about how mobile numbers are used. Many practices also ask clients for communication preferences at intake, especially because therapy is sensitive. The ICO treats appointment reminders as service messages rather than direct marketing when they are purely administrative and not promotional. ICO guidance
What should a therapy appointment SMS include?
Keep it practical: the practice name, date, time and a cancellation or change link. Avoid the reason for the appointment, diagnosis, treatment type, personal circumstances, clinical advice or anything that could reveal sensitive information if another person sees the phone. UK data protection rules give stronger protection to sensitive information such as health data. GOV.UK data protection guidance
Do PECR rules apply to promotional SMS or review requests?
PECR is especially relevant when a text message is promotional or goes beyond a simple service reminder. For marketing texts to individuals, ICO guidance says you generally need specific consent or a valid soft opt-in, and you must identify yourself and provide a way to opt out. For therapy practices, it is sensible to keep appointment reminders separate from marketing or review requests. ICO PECR guidance
When should therapy appointment reminders be sent?
A practical starting point is one reminder 24-48 hours before the appointment, with an optional same-day reminder for practices that find it useful. The best timing depends on your cancellation policy, whether you hold a waiting list and how your clients prefer to be contacted.
Can clients cancel from the SMS?
Yes. A cancellation link lets clients tell the practice they cannot attend without making a phone call. That can reduce admin interruptions and give the practitioner or reception team earlier visibility of gaps in the diary.
Does Etisia replace practice management software or clinical records?
No. Etisia is not a clinical records system, practice management platform or full booking system. It adds automated SMS reminders, cancellation links and optional follow-up messages to Google Calendar.
Can Etisia work with multiple practitioners or calendars?
Yes, Etisia can be used with Google Calendar workflows across more than one practitioner, room or calendar, depending on the plan and setup. This is useful for small therapy practices, counselling teams and psychology clinics that already organise appointments through shared or individual calendars.
Should therapy practices ask for Google reviews?
Only where it is appropriate for the practice, the practitioner’s professional obligations and the client relationship. Google allows genuine review requests but prohibits incentives, selective positive requests, pressure and requests for specific wording. Google policy For therapy, public reviews can be sensitive, and ASA/CAP guidance warns that health therapy testimonials must not imply unsubstantiated treatment efficacy. ASA/CAP guidance
Helpful tools for therapy practices
Use Etisia when you want to
Send privacy-aware reminders with short, neutral SMS templates
Make cancellations easier with links that help clients give notice sooner
Ask for feedback carefully with optional, neutral requests where appropriate
Connect Google Calendar
No credit card required. Free SMS included.