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SMS appointment reminders for UK beauty salons

Reduce forgotten appointments with automatic text reminders, cancellation links and optional feedback requests added to your Google Calendar.

Set up SMS reminders for your salon calendar

No credit card needed. Free SMS included.

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
TODAY
7
TOMORROW
8
09:00
Lisa Jones (SMS sent ✅)
10:00
Eva Davies (SMS sent ✅)
11:00
12:00
Jane Smith (SMS sent ✅)
13:00
14:00
Anna Wright (SMS ready ✅)
Click
15:00
16:00
07911 234567 (SMS sent ✅)
14:02
GB
Glow Beauty StudioToday, 14:02

The quiet cost of unused appointment time

A missed beauty appointment rarely affects just one slot. A therapist may have prepared the room, another client may have been turned away, and your reception team may only find out when it is too late to refill the space. Etisia helps reduce forgotten appointments by sending clear SMS reminders from your Google Calendar, with a cancellation link when you want clients to give notice without phoning the salon.

Discreet by default

Keep SMS reminders neutral: appointment date, time, salon name and cancellation link. Avoid naming treatments unless the client has clearly agreed and it is genuinely useful.

Built around the salon diary

Etisia adds automatic text reminders to Google Calendar, so small teams can keep their existing booking process while reducing manual reminder calls.

Fewer forgotten bookings Clients often book beauty appointments days or weeks ahead, especially for lashes, brows, facials, waxing, nails or longer treatments. A short SMS reminder helps bring the booking back into view at the right time, without relying on email inboxes or social media messages.

Cancellations are easier to handle A cancellation link gives clients a simple way to let the salon know they cannot attend. That helps your team spot gaps earlier and gives you a better chance of offering the space to someone else, rather than discovering the empty slot after the appointment time has started.

Less pressure on reception Many UK salons do not have a large front desk team. Automated SMS reminders reduce the need for manual calls, voicemails and last-minute chasing, so the team can focus on clients already in the salon.

Useful across therapists, rooms and calendars If your salon uses separate Google Calendars for different therapists, rooms or branches, Etisia can help keep reminder wording consistent while still working with the diary your team already checks every day.

How Etisia works with your beauty salon calendar

Etisia does not replace your salon booking software, payment system or full management platform. It adds automated SMS communication to the Google Calendar workflow your team already uses, helping you send appointment reminders, cancellation links and optional review requests without building a new process from scratch.

  1. 01

    Connect your Google Calendar

    Choose the salon calendar, therapist calendar or room calendar you want Etisia to monitor.

  2. 02

    Make sure each booking has a mobile number

    Etisia uses the client mobile number stored with the calendar event, contact or booking details. Keep the information accurate and only use numbers in line with your privacy notice and data protection process.

  3. 03

    Choose your reminder timing

    Set when reminders should be sent, such as the day before, the morning of the appointment, or a few hours before longer bookings.

  4. 04

    Use neutral SMS reminder templates

    Keep messages short and practical: salon name, date, time and a cancellation or change link. Avoid private treatment details where they are not needed.

  5. 05

    Let clients cancel without phoning

    When cancellation links are enabled, clients can tell you they cannot attend through the link. Your team can then check the diary and decide whether the slot can be reallocated.

  6. 06

    Send optional review or feedback requests

    After an appointment, Etisia can send a neutral feedback or review request where appropriate. Keep it voluntary, avoid incentives, and do not ask only selected clients or only "happy" clients.

Watch Etisia work with your beauty salon calendar

SMS reminder templates for UK beauty salons

Use short, neutral text messages that help clients remember the appointment without revealing unnecessary personal details. For review requests, keep the wording voluntary and avoid incentives, discounts or pressure.

Standard appointment reminder

Before the appointment

Reminder: your appointment at {BusinessName} is on {Date} at {Time}. To cancel or change it, use {Link}.
Day-before reminder

24 hours before

{BusinessName}: you have an appointment tomorrow at {Time}. Need to cancel or rearrange? {Link}
Same-day reminder

Same day

Today's reminder: your appointment at {BusinessName} is at {Time}. Please use {Link} if you need to cancel or change it.
Booking confirmation

When the booking is created

Thanks for booking with {BusinessName}. Your appointment is on {Date} at {Time}. Manage your booking here: {Link}
Cancellation-friendly reminder

Before the appointment

{BusinessName}: we still have you booked for {Date} at {Time}. If you can't make it, please let us know here: {Link}
Change request template

When clients need a change path

Need to change your appointment at {BusinessName}? Please use this link and the team will review it: {Link}
Optional Google review request

After the appointment

Thank you for visiting {BusinessName}. You can leave feedback here if you wish: {ReviewLink}
Private feedback request

After the appointment

Thank you for visiting {BusinessName}. You can share private feedback with the team here: {Link}. No obligation.

Estimate the impact of unused appointment time

Your average appointment

~3 no-shows per week

That's

£0

walking out your door every year.

Per month

£0

Per week

£0

Wasted hours/year

0 hrs

Etisia brings them back.

SMS reminders recover up to 90% of no-shows.

Annual savings

£0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

No credit card required · 3-day free trial · Free SMS included

Ask for feedback in a way that feels fair

Reviews can help new clients understand what your salon is like, but the request should be neutral and voluntary. Etisia can send a simple follow-up after an appointment, asking clients to leave feedback if they wish. Avoid asking only "happy clients", avoid incentives, and avoid wording that asks for a "5-star review". Some salons may prefer to collect private feedback first, especially for sensitive services or aesthetics-related appointments.

Neutral wording

Ask for feedback without suggesting the rating, the content or the outcome you want.

Private feedback option

For some salons, a private feedback link can be useful before or instead of a public review request.

Careful with aesthetics claims

If your salon offers aesthetic or advanced treatments, avoid review copy that implies guaranteed results, clinical outcomes or before/after claims.

Etisia can send neutral, voluntary review requests or private feedback links after salon appointments.

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds reminders, review requests, and one-tap cancellations without a new booking system or workflow builder.

Starter

£19/month

ex VAT

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card needed. Free SMS included.

Pro

Recommended

Try free for 3 days — extra SMS on us

£33/month

ex VAT

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • Custom Alphanumeric Request
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Optional feedback requests
Start free trial
No credit card needed. Free SMS included.

Team

From£125/month

ex VAT

Built for larger teams with multiple Google accounts and calendars or higher reminder volume. Pricing is tailored to your calendar setup, country, and monthly reminder needs.

  • Custom monthly SMS volume
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • One-tap cancel links + instant alerts
  • Custom Alphanumeric Request
  • Optional feedback requests
  • Multiple Google accounts if needed
  • Setup help
  • Priority support — we've got your back
Talk to us
No credit card needed. Free SMS included.

Frequently asked questions

The practical details before you try Etisia.

Do UK beauty salons need consent to send SMS appointment reminders?
Not always in the same way as marketing texts. A factual appointment reminder can be a service message if it is information-only and not promotional, but the salon still needs an appropriate lawful basis, transparency and proper handling of personal information under UK data protection law. ICO guidance gives appointment reminders as an example of service messages.
What should we say in our privacy notice?
Explain that you use client contact details to manage appointments and send appointment reminders. If you also send review requests, offers, rebooking prompts or marketing texts, explain that separately and make sure your consent, opt-out and preference process is appropriate.
Does PECR apply to SMS messages?
PECR is especially relevant to promotional SMS, marketing texts and some review or rebooking campaigns. ICO guidance says PECR covers marketing by texts and sits alongside UK GDPR and the Data Protection Act. For marketing emails or texts to individuals, specific consent is generally required unless the soft opt-in applies. Read the ICO PECR guidance.
What should a beauty salon avoid putting in an SMS reminder?
Avoid unnecessary treatment details, private notes, health information, payment issues, complaints or anything the client may not want visible on a phone screen. A safer format is: salon name, appointment date, appointment time and a cancellation or change link.
When should beauty salons send appointment reminders?
A practical setup is usually one reminder around 24 hours before the appointment, with an optional same-day reminder for longer or higher-value bookings. The right timing depends on your cancellation policy, opening hours and how quickly you can refill cancelled spaces.
Can cancellation links help reduce phone interruptions?
Yes. A cancellation link gives clients a simple way to tell the salon they cannot attend, without phoning during busy treatment times. Your team can then decide whether to offer the slot to another client, contact a waiting list or leave the time open.
Does Etisia replace salon booking software?
No. Etisia is not a full salon management system. It adds automatic SMS reminders, cancellation links and optional review requests to Google Calendar, so the existing booking process can stay in place.
Can Etisia work with multiple therapists or rooms?
Yes. Etisia is useful where a salon uses several Google Calendars for therapists, treatment rooms or branches. Plans can support multiple Google Calendars depending on the setup your salon needs.

Invoice generator

Need invoices for beauty salon appointments?

Keep treatment, retail, and package invoices tidy without leaving the booking workflow.

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Free Tools & Resources

No-Show Cost Calculator

Calculate how much missed appointments cost your business

SMS Template Generator

Create professional reminder messages in 3 clicks

Compare Plans & Pricing

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If your salon wants to

Reduce forgotten appointments with automatic SMS reminders from Google Calendar

Give clients an easier way to cancel before a gap is impossible to refill

Ask for feedback carefully with neutral, optional review requests or private feedback links

Set up SMS reminders for your salon calendar

Google Calendar stays your calendar. No credit card required. Free SMS included.