Google Workspace Marketplace
See user ratings and written reviews on Etisia’s Google Workspace Marketplace listing.
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Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.
Up to 60 free SMS · Most users send their first reminder in under a minute
Tax clients are drowning in emails. SMS cuts through the chaos. Busy individuals during tax season manage payroll, quarterly payments, business closings, and life chaos. Your calendar invite gets lost in 200+ unread emails. An email reminder? Spam folder or never-read. A text message saying "Your tax prep meeting is TOMORROW at 2pm-bring your return and investment docs" lands on their phone and creates immediate clarity. No email-hunting. No calendar-checking. Just a direct reminder with the essential information. SMS cuts through seasonal chaos.
SMS creates accountability without judgment. Tax clients often feel guilty about not having documents ready or forgetting appointments. Email feels formal and creates distance. A phone call feels intrusive. But SMS is intimate and direct-it lands where they actually pay attention. A text saying "Hey, just confirming our 2pm tomorrow. Have your docs ready?" feels collaborative. That visibility builds trust and reduces the anxiety that makes clients ghost.
SMS helps you surface schedule changes earlier during compressed busy season. When a client sees the reminder and realizes the slot no longer works, they are more likely to cancel early than silently disappear. That gives you time to reopen the slot and protect deadlines instead of discovering the problem after the prep work is already wasted.

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.
24 hours before
24 hours before
Sent 24 hours before
Next step
The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.
Your average appointment
Your assumption - the no-shows caused by forgetting rather than a deliberate skip.
That's
walking out your door every year.
Per month
A$0
Per week
A$0
Wasted hours/year
0 hrs
Etisia brings them back.
Assumes half your no-shows come down to forgetting rather than a deliberate skip.
Annual savings
A$0
Appointments recovered
0
Hours saved
0 hrs
Up to 60 free SMS. No credit card required.
Google Workspace Marketplace
See user ratings and written reviews on Etisia’s Google Workspace Marketplace listing.
Read reviewsListing checked:
Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.
Every plan includes:
A$16/month
Billed yearly · A$190 ex GST where applicable
For one person and one calendar. 100 SMS a month covers about 100 appointments with one reminder each.
Up to 60 free SMS
A$29/month
Billed yearly · A$350 ex GST where applicable
For up to three calendars, such as three staff members or rooms. Adds automatic Google review requests.
A$99/month
Billed yearly · A$1,190 ex GST where applicable
For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.
Additional 50-SMS pack: A$19.
The practical details before you try Etisia.
Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.
Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.
Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.
Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.
If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.
There is no direct connection to booking systems: Etisia only reads Google Calendar.
We set up your reminders for you on every plan. You can also set things up yourself:
Sign up with Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.
Default settings send one reminder the day before, with recommended wording that names your business.
Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.
Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”
Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.
If you delete an appointment yourself, its pending reminders stop.
Yes. Etisia’s Starter plan covers one calendar, Pro three and Team as many as you need. Each calendar has its own reminder times and wording, so you can keep one per team member or service.
Team also adds staff accounts: you invite staff by email, they connect their own calendars and share the team’s SMS credits, and you can see and edit their calendars.
Free pricing check: competitor snapshot in seconds, full per-service report by email.
Every forgotten appointment is an empty slot in your day and money you won't get back. Etisia texts your clients a reminder straight from your Google Calendar, so you don't have to text or call anyone the day before. You can set it up in under a minute.
21-day free trial · Up to 60 free SMS · No credit card