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SMS Appointment Reminders for Australian Accountants and Tax Advisors

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
SUN
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MON
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09:00
Olivia Smith (SMS sent ✅)
10:00
Charlotte Nguyen (SMS sent ✅)
11:00
12:00
Jack Wilson (SMS sent ✅)
13:00
14:00
Mia Taylor (SMS ready ✅)
Click
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0412 345 67• (SMS sent ✅)
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The Real Cost of Missed Tax Appointments in Australia

Australian tax professionals pack their calendars with billable tax prep and consultation meetings during busy season (July-October). In the US, when the IRS piloted video tax-help appointments, 20% of the more than 1,800 it scheduled ended as no-shows, according to a 2022 report by the Treasury Inspector General for Tax Administration. A missed tax prep session is billable time you rarely get back. Unlike flexible scheduling, tax prep is calendar-constrained: if a client misses their August slot, rescheduling must happen by mid-October or filing deadlines become critical. Take a practice booking 35 appointments a week at A$165 each: if 1 in 5 went missed, as in the IRS pilot, that's A$1,155 a week in lost billable time. Across a 16-week busy season, that's A$18,480.

Professional accountant in office
No-Show Rate

US data: 20% of IRS video tax-help appointments were no-shows (2021 pilot)

Source: TIGTA, 2022

Example

Example: 35 appointments a week × A$165 × 20% missed = A$1,155 a week

Missed appointments trigger cascading problems that compound costs.

Professional accountant in office

When a client no-shows, you don't have their documents-amended returns, investment records, expense receipts. You can't prepare their return. The filing deadline approaches. The client eventually reschedules, but now they're rushed. You're doing emergency prep work at lower efficiency. Additionally, no-shows damage client relationships and reduce renewal rates. For a tax professional managing 150-200 active clients during busy season, losing even 15-20 appointments at A$165 each is A$2,475-A$3,300 in lost revenue. A clear text reminder can help reduce tax prep no-shows, so you keep more of the hours you already booked.

Professional accountant in office

Why SMS Works for Tax Clients (When Email Fails)

Tax clients are drowning in emails. SMS cuts through the chaos. Busy individuals during tax season manage payroll, quarterly payments, business closings, and life chaos. Your calendar invite gets lost in 200+ unread emails. An email reminder? Spam folder or never-read. A text message saying "Your tax prep meeting is TOMORROW at 2pm-bring your return and investment docs" lands on their phone and creates immediate clarity. No email-hunting. No calendar-checking. Just a direct reminder with the essential information. SMS cuts through seasonal chaos.

SMS creates accountability without judgment. Tax clients often feel guilty about not having documents ready or forgetting appointments. Email feels formal and creates distance. A phone call feels intrusive. But SMS is intimate and direct-it lands where they actually pay attention. A text saying "Hey, just confirming our 2pm tomorrow. Have your docs ready?" feels collaborative. That visibility builds trust and reduces the anxiety that makes clients ghost.

SMS helps you surface schedule changes earlier during compressed busy season. When a client sees the reminder and realizes the slot no longer works, they are more likely to cancel early than silently disappear. That gives you time to reopen the slot and protect deadlines instead of discovering the problem after the prep work is already wasted.

How Etisia Works with Your Tax Practice

Etisia product demo - see how SMS reminders work with Google Calendar

Real SMS Your Australian Tax Clients Will See

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

24 hours before

Reminder: your tax prep meeting is TOMORROW at 2:00 PM. Bring: last year's return, all payment summaries, dividend statements, investment docs, and business expense records. See you tomorrow. - Sarah
Day-Before Nudge

24 hours before

Tomorrow at 2pm-tax prep with Sarah. I've spotted some new deductions we should discuss. Filing deadline is 3 weeks away. Call us to confirm.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~7 no-shows per week

That's

A$0

walking out your door every year.

Per month

A$0

Per week

A$0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

A$0

Appointments recovered

0

Hours saved

0 hrs

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Up to 60 free SMS. No credit card required.

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Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Every plan includes:

  • Priority support

Starter

A$16/month

Billed yearly · A$190 ex GST where applicable

For one person and one calendar. 100 SMS a month covers about 100 appointments with one reminder each.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • Rescheduling updates reminders
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save A$70/yr

Pro

Recommended

Up to 60 free SMS

A$29/month

Billed yearly · A$350 ex GST where applicable

For up to three calendars, such as three staff members or rooms. Adds automatic Google review requests.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • Rescheduling updates reminders
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

A$99/month

Billed yearly · A$1,190 ex GST where applicable

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • Rescheduling updates reminders
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
Talk to us
No credit card required

Additional 50-SMS pack: A$19.

Frequently asked questions

The practical details before you try Etisia.

When should I send tax prep reminders during Australian busy season?
Send the first reminder 48 hours before with the prep checklist (prior-year return, all payment summaries, investment docs). Send the second reminder 24 hours before confirming they have documents. For busy-season clients, a third morning-of reminder helps. Most no-shows happen because clients forgot or didn't realise they were missing a document.
How do Australian privacy and spam rules apply to SMS reminders?
Your practice stays responsible for consent and opt-outs under the Privacy Act 1988 and the Spam Act 2003. Etisia processes personal data under the EU GDPR and shares client data only with the service providers it needs to run the service, such as SMS delivery, as described in its privacy policy. Keep reminder texts to logistics: your practice name, the date and the time, never confidential tax details.
Can I send SMS for quarterly tax planning during the year?
Yes. Tax professionals often have recurring quarterly checks (quarterly GST reviews, estimated tax planning, end-of-year strategy). Add each check to your Google Calendar and Etisia sends its reminder like any other appointment.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

We set up your reminders for you on every plan. You can also set things up yourself:

Sign up with Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

Can clients cancel their appointment from the reminder?

Yes, if you turn on the optional cancellation link. It’s off by default and available on every plan. Reminders and the booking message then include “Cancel at https://eti.is/aB3dE9.”

Your client opens the link, sees the appointment date, enters the mobile number the text went to and confirms. Etisia deletes the appointment from Google Calendar, stops its remaining reminders and emails you. The link only cancels: to move a visit, clients contact you.

If you delete an appointment yourself, its pending reminders stop.

Can I use more than one calendar or work with a team?

Yes. Etisia’s Starter plan covers one calendar, Pro three and Team as many as you need. Each calendar has its own reminder times and wording, so you can keep one per team member or service.

Team also adds staff accounts: you invite staff by email, they connect their own calendars and share the team’s SMS credits, and you can see and edit their calendars.

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See your first reminder on your own phone

Every forgotten appointment is an empty slot in your day and money you won't get back. Etisia texts your clients a reminder straight from your Google Calendar, so you don't have to text or call anyone the day before. You can set it up in under a minute.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card