Follow up without a checklist
Schedule the request from the appointment already in Google Calendar instead of relying on a member of staff to remember it.
Once configured, the follow-up becomes part of the existing calendar workflow.
Google Review Requests
Automated Google Review Requests by SMS
Stop relying on someone to remember the follow-up. Etisia sends a neutral Google review request by SMS after eligible Google Calendar appointments, using your Google review link and the timing you choose.
- Google Calendar Works from Google Calendar
- Path to Google Direct path to Google
- Click tracking Click tracking on Pro and Team
Review requests and review-link click tracking are available on Pro and Team in supported markets.
What a Google review request is
A Google review request is a neutral message asking a real customer to share an honest experience on a business's Google Business Profile. Etisia is focused review request software for appointment-based businesses: it helps you request a Google review consistently by scheduling and sending that SMS after the appointment's scheduled end time. The customer decides whether to open the link, choose a rating or write anything.
Automate the request—not the review.
The appointment time passes. The follow-up is easy to forget.
Manual review requests depend on someone remembering, finding the correct link and sending the message at the right time. Etisia makes that follow-up a repeatable part of the existing calendar workflow.
You do not need a full reputation platform just to send one consistent follow-up message.
Interactive demo · demo data
Try the review request on your own phone
Receive a neutral SMS like the one an eligible client can receive after an appointment. The message contains a review link. It does not select a rating, publish a review or change any Google Business Profile data.
Scheduled appointment
10:00–11:00 · the calendar time is now later than this slot
Google Calendar
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Alex Morgan · scheduled slot
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Review request preview
The product template is read-only in this demo.
11:15
BS
Beauty StudioToday, 11:15Text message
Hey, thanks for visiting! Can you take 10 seconds to rate us? It would mean a lot: eti.is/r/gb1f4d
Checking the live product preview…
The public demo sends the sample immediately after you submit.
How it works
Set it once. Let the calendar trigger the follow-up.
Google Calendar keeps the appointment. Etisia handles the configured wait and the neutral SMS that follows.
- 1
Add your Google review link
Configure the review destination from your business's Google Business Profile.
- 2
Choose when to send it
Pick one of the four available timings for the follow-up.
- Immediately
- After 90 minutes
- The same evening
- The next day
- 3
Etisia waits for the configured time
Etisia uses the scheduled appointment end time in Google Calendar. It does not infer that the client attended.
- 4
The neutral request is sent
The client receives an SMS with a link that takes them to your configured Google review page.
- 5
The client decides
They may ignore the message or open Google and leave an honest review in their own words.
- 6
Pro and Team can show the link click
Etisia can record whether the link was clicked. It does not connect that click to a rating, review text or published review.
A focused workflow product
Everything needed to make the ask consistent
Automated review requests should remove the manual task while leaving the review itself entirely with the customer.
Send clients to the correct Google page
Use the review destination configured from the business's Google Business Profile.
The Etisia link takes the client to that page, rather than to a private feedback questionnaire.
Choose the right moment
Use Immediately, After 90 minutes, The same evening or The next day.
Immediately means immediately after the appointment's scheduled end time.
Use a consistent neutral approach
Ask eligible clients without deciding who reaches Google based on presumed satisfaction.
The invitation stays voluntary and leaves the answer with the customer.
Track clicks honestly
Pro and Team can show that the review link was clicked.
A click is engagement with the request—not proof that a review was posted.
Keep Google Calendar as the source of truth
Use the appointments that are already in Google Calendar.
There is no new booking system for the business to adopt.
Use SMS responsibly
Only contact clients where the business has an appropriate basis to do so, and respect opt-outs.
Use the delivery and opt-out flow available for the sender and market; requirements remain the business’s responsibility.
Why SMS and Google Calendar fit appointment businesses
A direct follow-up on the client's phone
The client receives a short text message with a path to the business's Google review page. There is no Etisia app to install and no private feedback funnel that decides who is allowed to reach Google.
A short, neutral message. Their choice.
Built for appointment businesses using Google Calendar
Etisia fits when appointments already live in Google Calendar and the business wants review follow-up to happen consistently without adopting a new booking system or a complete reputation-management platform.
Keep what works. Add a better follow-up.
Neutral-request policy
Ask consistently. Don't influence the answer.
A review request should give a real customer a voluntary and neutral path to share their experience. It should not choose the desired rating, reward the customer or decide that only customers believed to be happy may reach Google.
Google allows businesses to ask customers for reviews and share a review link, but prohibits incentives, selective positive solicitation and rating manipulation.
Read Google's review policies-
Keep it voluntary
The customer is free to ignore the request or continue to Google.
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Let the customer choose
They choose any rating and write about the experience in their own words.
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Use the same neutral approach
Do not screen eligible clients according to whether you expect them to be satisfied.
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Offer no benefit in exchange
Do not offer discounts, gifts or other benefits for leaving a review.
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Do not request a particular answer
The message should not ask for a positive or five-star review.
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Do not create a feedback gate
Negative sentiment must not be routed away from the Google review destination.
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Do not suggest what to write
Keep business details factual without giving the customer review text or talking points.
Designed to support a neutral review-request workflow.
Use the feature only where the business has an appropriate basis to contact the client, respect opt-outs and check the requirements that apply to the sender, market and business.
Clear product boundaries
Etisia automates the request—not the review.
Etisia handles the follow-up that happens before a review. Once the customer continues to Google, the rating, review text and publication process remain between the customer and Google.
Etisia handles
- Follow-up timing after the scheduled appointment time
- SMS sending
- The configured Google review destination
- Consistent request delivery for eligible clients
- Review-link click tracking on Pro and Team
Etisia does not
- Choosing a star rating
- Writing or publishing a review
- Identifying which published review came from a request
- Reading the customer's review text
- A review-management inbox or reputation-management platform
- A review-response, sentiment-analysis or listings-management tool
- Monitoring or responding to Google reviews
- Screening customers by expected sentiment
- Routing unhappy customers into a private feedback gate
- Managing Google Business Profiles or listings
- Guaranteeing reviews, ratings or search-ranking improvements
A click is a click—not a review.
Click tracking shows engagement with the request. It does not prove that a review was submitted.
Plan availability
Review requests are included in Pro and Team
Pro and Team include automated SMS review requests and review-link click tracking in supported markets. Starter does not include this product.
See Pro plansStarter
Not included
This plan does not include SMS review requests.
Pro
Included
Automated SMS review requests with review-link click tracking.
Team
Included
Automated SMS review requests with review-link click tracking.
Review requests are available in supported markets only.
Questions about review requests
Frequently asked questions
Specific answers about timing, click tracking, plan access and what happens after the message is sent.
What is an automated Google review request?
It is a neutral SMS scheduled after an appointment that gives the client a path to the business's Google review page. Etisia automates the request, not the review.
How does Etisia send review requests?
Etisia uses the scheduled appointment end time in Google Calendar, the client phone number available for that appointment and the Google review destination configured by the business. At the chosen time, it sends the neutral request by SMS.
Can I choose when the message is sent?
Yes. The choices are Immediately, After 90 minutes, The same evening and The next day. Immediately means immediately after the appointment's scheduled end time; it does not mean Etisia detected that the client attended.
Does Etisia write or post reviews?
No. Etisia sends the request only. The customer chooses whether to respond, selects any rating and writes in their own words. Google controls whether and how a review is published.
Can I see which customer left a review?
No. A review-link click cannot be reliably matched to a particular published Google review, rating or piece of review text.
Can Etisia track review-link clicks?
Yes, on Pro and Team. Etisia can record that the review link was clicked. It does not treat that click as a submitted review or connect it to a rating, review text or published Google review.
Does Etisia ask only satisfied customers?
No. The workflow is designed for the same neutral approach to eligible clients rather than screening people according to expected satisfaction.
Can I offer a discount for leaving a review?
No. Do not offer a discount, gift or other benefit in exchange for a Google review. The request should remain voluntary and should not influence the customer's answer.
Which plans include review requests?
Pro and Team include automated SMS review requests and review-link click tracking in supported markets. Starter does not include this product.
Are review requests available in every country?
No. The current market configuration enables review requests in 9 supported markets. They are available on Pro and Team where enabled; the pricing page shows the plans offered for your market.
Does this guarantee more reviews or a higher rating?
No. Etisia makes the asking process consistent. The customer decides whether to respond, and Google controls the published review. Etisia does not guarantee review volume, ratings or search-ranking changes.
Does it work with Google Calendar?
Yes. Google Calendar remains the source of truth for the appointment and its scheduled end time. Etisia waits until the configured time and sends the request without claiming to detect attendance or completion.
Related links
Continue with the right next step
Make review follow-up part of the calendar workflow
Add your Google review link, choose the timing and let Etisia send a neutral request after each eligible appointment.
Review requests and review-link click tracking are available on Pro and Team in supported markets.