Every Empty Chair Was a Booked Patient Who Never Came

Yes. Etisia uses ClickSend, a UK-trusted SMS provider with full GDPR compliance. Patient phone numbers are encrypted, stored securely, and used only for appointment reminders. We provide data processing agreements for your records. CQC inspectors can verify our compliance framework.

No. Both CQC and GDC view appointment reminders positively—they improve patient attendance and care coordination. Our reminders comply with GDC Professional Standards. CQC values surgeries that reduce no-shows and improve patient experience.

NHS dental surgeries commit to delivering contracted UDA units annually. Missed appointments waste UDA value and reduce revenue. SMS reminders increase attendance, protect your UDA performance, and reduce the need to overbook or manage long recall lists.

Yes. Etisia integrates with Google Calendar, which all major UK dental PMS systems sync with. Appointments created in Dentally, EXACT, or SOE appear in Google Calendar automatically—Etisia triggers reminders from there.

Yes. ClickSend supports alpha sender IDs in the UK, so "Parkview Dental" appears instead of a generic number. Patients immediately recognise the surgery and are more likely to respond.

A single Etisia setup covers both NHS and private patients. You can set different reminder timings if needed (24h for NHS, 48h for private cosmetic). Your reception team gets a unified view of all confirmations.

Starter £19/month, Pro £33/month (most popular for mixed surgeries), Team £125/month for multi-location practices. Compare that to 3–5 hours weekly of reception time on reminder calls—the ROI is immediate.

Every message includes "Reply STOP to opt out." Patients are removed instantly and automatically. This complies with GDPR and PECR (Privacy and Electronic Communications Regulations).

No. Etisia works with the way clients actually book — phone calls, texts, walk-ins, DMs — whatever. You just create the appointment in Google Calendar, and Etisia sends reminders automatically. No new dashboard. Your calendar stays the single source of truth.

Setup takes about 60 seconds. Connect Google Calendar, pick your message templates, and you're live. After that, it's "set & forget": create an event like you always do, and Etisia automatically sends SMS reminders — no extra steps.

Clients receive an automated reminder before the appointment, a one-tap cancellation link (so they don't ghost), and optionally a post-appointment review prompt. Etisia won't blast people at 2 AM: reminders respect quiet hours and time zones, and late-night bookings get rescheduled to morning so clients aren't disturbed.

Etisia uses smart contact matching: it reads the event title, finds the matching contact, and pulls the phone number — even if the name isn't written perfectly. You can also manage and import contacts so your list stays clean and consistent.