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SMS Appointment Reminders for Irish Medical & Dental Practices

Etisia adds SMS reminders, an optional cancellation link and review requests to a Google Calendar workflow that stays simple.

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Up to 60 free SMS · Most users send their first reminder in under a minute

SMS Reminders, Google Reviews, Easy Cancellation

Google Calendar
WED
21
THU
22
09:00
Niamh Murphy (SMS sent ✅)
10:00
Ciara Walsh (SMS sent ✅)
11:00
12:00
Seán Kelly (SMS sent ✅)
13:00
14:00
Emma Ryan (SMS ready ✅)
Click
15:00
16:00
087 654 321• (SMS sent ✅)
 14:02

The Hidden Cost of Missed Appointments in Irish Medical Practices

Irish GP surgeries and HSE-integrated clinics operate under complex funding models-GMS patients generate capitation revenue while private consultations are fee-for-service. HSE figures reported by the Irish Farmers Journal show that 525,098 Irish hospital outpatient appointments were missed in 2024, about 13%. Each missed GMS appointment represents lost time that could see another patient; each missed private consultation is lost direct revenue. The cost adds up: the same report says the 481,432 hospital outpatient appointments missed in 2022 cost €91.5m in wasted funding.

Medical professional in clinical setting providing healthcare services
No-Show Rate

13% of Irish hospital outpatient appointments were missed in 2024 (HSE)

Source: Irish Farmers Journal, 2025

Annual Revenue Loss

481,432 missed hospital outpatient appointments cost Ireland €91.5m (2022)

Source: Irish Farmers Journal, 2025

Etisia processes personal data under the EU GDPR, and your surgery stays responsible for its own lawful basis, for telling patients how their mobile number is used, and for honouring opt-outs.

Medical professional in clinical setting providing healthcare services

Etisia connects to Google Calendar only, so it sends reminders from the appointments your practice keeps there. The biggest opportunity: missed appointments delay diagnosis of serious conditions and complicate population health management across HSE networks. A Cochrane review found SMS reminders improve attendance compared with no reminder (Gurol-Urganci et al., 2013).

Proven SMS Templates That Fill Empty Chairs

These are practical examples you can adapt directly. Select a card, preview the SMS, and copy the text.

Appointment Reminder

48 hours before

Appointment reminder: your consultation with Dr. Murphy is Friday 14:30 at City Health Surgery. Call (01) 482 023• to reschedule.
Day-Before Nudge

24 hours before

Tomorrow 14:30-your appointment with Dr. Murphy at City Health. Bring your medical card. Call us to confirm.
Morning-Of Check-in

3 hours before

Good morning. Your appointment with Dr. Murphy is at 14:30 today. Arrive 10 minutes early. We're looking forward to seeing you.
Post-Visit Follow-Up

4 hours after appointment

Thanks for visiting City Health Surgery today. Call us if you have any questions.

Next step

Templates for every other situation

The full library covers confirmations, reschedules, cancellations and post-visit follow-ups, grouped by situation and ready to copy.

How much is an empty chair costing you?

Your average appointment

Your assumption - the no-shows caused by forgetting rather than a deliberate skip.

%
~3 no-shows per week

That's

€0

walking out your door every year.

Per month

€0

Per week

€0

Wasted hours/year

0 hrs

Etisia brings them back.

Assumes half your no-shows come down to forgetting rather than a deliberate skip.

Annual savings

€0

Appointments recovered

0

Hours saved

0 hrs

Start free trial

Up to 60 free SMS. No credit card required.

Simple plans for small and midsize service businesses that don't want another complicated booking system

Keep Google Calendar as the main calendar your team works from. Etisia adds automatic reminders, review requests and an optional cancellation link, without a new booking system or workflow builder.

-17%

Starter

€20/month

Billed yearly · €240 (tax excl)

For solo operators who want reminder coverage fast, without rebuilding how appointments get booked.

  • 100 SMS messages per month
  • 1 Google Calendar
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
Start free trial
No credit card required
Save €78/yr

Pro

Recommended

Up to 60 free SMS

€33/month

Billed yearly · €390 (tax excl)

For busy businesses that want reminders and review requests included in one Google Calendar-first flow.

  • 250 SMS messages per month
  • 3 Google Calendars
  • Automatic + instant SMS on new bookings
  • Instant confirmation SMS for new appointments
  • 24/7 Monitoring
  • Cancellation link + email alert
  • 25+ templates with custom fields
  • Import contacts from iOS, Android & vCard
  • Full delivery logs & tracking
  • Review follow-ups where enabled
Start free trial
No credit card required

Team

€124/month

Billed yearly · €1,490 (tax excl)

For larger teams: unlimited Google Calendars, staff accounts and 1,000 SMS a month at a fixed price. Need more SMS than that? Talk to us.

  • 1,000 SMS messages per month
  • Unlimited Google Calendars
  • 24/7 Monitoring
  • Cancellation link + email alert
  • Review follow-ups where enabled
  • Multiple Google accounts if needed
  • Setup help
  • Priority support - we've got your back
Talk to us
No credit card required

Additional 50-SMS pack: €17.

Frequently asked questions

The practical details before you try Etisia.

How does GDPR apply to SMS reminders in Ireland?
Etisia processes personal data under the EU GDPR. Your surgery stays responsible for its own lawful basis, for telling patients how their mobile number is used, and for honouring opt-outs, and the Data Protection Commission's guidance applies to your practice. Keep reminder texts to non-clinical details such as the date and time.
Does Etisia integrate with HSE Digital systems?
Etisia connects to Google Calendar only. If your practice keeps appointments in Google Calendar or syncs them there, Etisia can send reminders from those events.
Can I customize messages for GMS vs. private patients?
Not per patient. The wording is set per calendar, so every reminder from one calendar uses the same text and Etisia fills in the day and time. To word GMS and private appointments differently, keep them in separate calendars, each with its own text.
How do I handle Irish privacy regulations?
Etisia processes personal data under the EU GDPR and shares patient data only with the service providers it needs to run the service, such as SMS delivery, as described in its privacy policy. Your surgery stays responsible for its own lawful basis and for honouring opt-outs.
What about patients who prefer Irish language?
You can write your own reminder text in Irish, English or both, per calendar. Etisia fills in the day and date in English, and accented letters such as á or í make a text use more SMS credits. Etisia does not read language preferences from your EHR.
What is Etisia, and do my clients need an app?

Etisia sends automatic SMS appointment reminders from your Google Calendar. After a one-time setup, you keep booking in Google Calendar as usual, with the client’s mobile number in the appointment. You don’t open Etisia each time you book.

Your clients get an ordinary text message: no app and no account. Etisia isn’t a booking system, so clients keep booking with you the way they do now.

I use a booking system. Is Etisia for me?

Probably not, if your booking system already texts your clients. Etisia is for businesses that keep their appointments in Google Calendar, and for those still using pen and paper.

Still using pen and paper? Etisia is an easy first step. Keep your appointments in a free Google Calendar and write the client’s full name in each one, plus their mobile number the first time. That’s all Etisia needs, and your calendar gets tidier for it: every appointment shows who’s coming. The reminders go out in the background, so there’s nothing to open or send each day.

If your booking tool copies appointments into Google Calendar with the client’s mobile number in the event title, description or location, Etisia can send reminders from those events. Switch off the tool’s own text reminders, so clients don’t get two.

There is no direct connection to booking systems: Etisia only reads Google Calendar.

How do I set up Etisia?

Sign up with email or Google, connect Google Calendar (tick both calendar permissions), pick your appointment calendar, and choose Default settings or set your own times and wording. Tick the box to say you have your clients’ permission, and you’re done.

Default settings send one reminder the day before, with recommended wording that names your business.

Then use Add test appointment: Etisia adds an appointment with your name and number to the calendar and texts you its reminder straight away, free.

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See your first reminder on your own phone

Fewer forgotten appointments, without texting anyone yourself. Send reminders from your own Irish mobile so clients recognise you and replies reach you, and try review requests free during the trial. Start with a test reminder to your own phone.

Try Etisia free

21-day free trial · Up to 60 free SMS · No credit card